SeenON! Launches the Definitive Source for Products Seen on Screen

SeenON! Launches the Definitive Source for Products Seen on Screen

SeenON.com Offers Everything From Project Runway Original Dresses to the Paint Colors From Desperate Housewives' Wisteria Lane and More

SAN FRANCISCO, Nov. 13 /PRNewswire/ -- In a move destined to alter the way viewers engage with entertainment, Delivery Agent, Inc. today announced the launch of SeenON! (www.seenon.com), the premiere online network for connecting consumers with products seen on screen. The site will go live on Wednesday, November 15, 2006. Covering top TV series such as "Grey's Anatomy," "Desperate Housewives," "Project Runway" and "Las Vegas" -- as well as more than 600 other shows, 2,000 celebrities, and 7,000 brands -- SeenON! is the world's largest shopping guide for behind-the-scenes access to what's on screen and how to get it. The site maintains close partnerships with over 25 studios including ABC Entertainment, NBC Universal, Twentieth Century Fox, CBS Paramount Television, Martha Stewart Omnimedia, and E! Entertainment, among others. As a result, community members will be able to find new items listed immediately after an episode airs.

SeenON! is the creation of Delivery Agent, Inc., the leader in shopping enabled programming. Delivery Agent CEO Mike Fitzsimmons notes, "We believe that SeenON! revolutionizes almost all aspects of the e-commerce industry by bringing together an unparalleled critical mass of brands and entertainment content, a searchable database of celebrities and shows, shopisodes(TM) (shop- able video content) along with our exclusive Insider Blog, written by key insiders from some of the hottest properties."

These in-the-know experts, including designers and stylists, feed SeenON! information direct from the set as shows and films are being shot, providing visitors with the latest news and trends. Contributors include noted Costume Designers Cate Adair ("Desperate Housewives"), Mimi Melgaard ("Grey's Anatomy"), Karo Vartanian ("Desperate Housewives"), and Tim Gunn ("Project Runway"), among many others to be announced shortly.

"SeenON! gives consumers the type of access that was once available only to on the set professionals," notes Adair. "I know first hand how influential show wardrobes can be when it comes to impacting consumer style, and SeenON! offers the best way to immediately connect the viewers to all the hottest looks."

SeenON! will also offer a number of other user-friendly features including:

-- Shopisodes(TM), an ever-growing collection of shop-able videos that
community members can interact with to find and buy products.
Shopisodes will feature videos from favorite shows as well as user
generated content.
-- The most comprehensive, up-to-the-minute listings of items spotted on
screen, covering a broad range of products -- clothing, furniture, tech
gadgets, appliances, you name it.
-- The ability to search for products by show, movie, actor, or product
type all with one easy click.
-- SeenON! Experts identifying the latest trends in apparel, cosmetics,
music, autos and more.
-- An interactive community and blog where site visitors can share
information about the products they've spotted on their favorite shows,
movies, and celebrities.

About SeenON!

SeenON!(TM) (www.seenon.com), provides consumers access into the world of shopping-enabled entertainment through its network of Web sites, media partners, and brand marketers. As the definitive digital catalog for products seen on TV, in films, music videos and sports, SeenON! connects advertisers with an engaged and passionate audience. Powered by Delivery Agent, Inc., and founded in 2002, SeenON! partners include ABC Entertainment, NBC Universal, Twentieth Century Fox, CBS Paramount Television, Martha Stewart Omnimedia, E! Entertainment and over 7,000 brands covering categories including apparel, housewares, health & beauty and consumer packaged goods.

PHOTOS/JPEGS AVAILABLE UPON REQUEST

Source: SeenON!

CONTACT: Michelle Forrest, +1-310-487-3177, or mforrest@seenon.com, or
Hayley Sumner, +1-310-488-9777, or hsumner@seenon.com, both of SeenON!

Web site: http://www.seenon.com/

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