New Programming and Functionality Go Live on Captivate Network

New Programming and Functionality Go Live on Captivate Network

Breaking News and New Programming From Yahoo!, Wired Magazine, Discovery Channel, TLC and Others Enhance Captivate Viewer Experience

WESTFORD, Mass., Nov. 13 /PRNewswire/ -- Captivate Network, the digital at-work news and entertainment network, today announced new programming to the Captivate lineup, with the addition of breaking news and a wide-variety of content from eleven additional top-tier programming partners. Driven by research and viewer feedback, today's announcement underscores Captivate's continued commitment to providing the most engaging content for the Network's two million-plus viewers.

With information consumption fueled by an increasingly mobile society, Captivate's new breaking news capability will allow viewers to be kept abreast of top news developments in real time, within seconds of events being reported. When breaking news occurs, the network will display a red shockwave banner across the bottom of the screen with the latest developments. The breaking news banner can be set to run network-wide or in selected cities, based on the developing story.

"As consumers become more accustomed to having the latest information at their fingertips, Captivate continues to seek out ways to keep its viewers up-to-date with the latest information," said Mike DiFranza, president and general manager of Captivate. "With 57 percent of our viewers using Captivate as their primary news source throughout the day, it's our job to deliver the most relevant and informative content possible."

Captivate's new programming partners will also offer a variety of content, including business and financial news, world news, political and cultural data, science and space facts, tips for healthy living, technology news and updates, travel news and entertainment news. New partners include Yahoo, Wired Magazine, Discovery Channel, The Learning Channel (TLC), CNET.com, Conde Nast Traveler, Space.com, LiveScience.com, Salon.com, How Stuff Works and LIME.

"At Discovery Networks, we are continually exploring innovative ways to engage our viewers," said Chris Schembri, senior vice president, media planning and partnerships, Discovery Networks. "By partnering with Captivate, we can reach a premium audience during the day, and drive tune-in and branding messages on everything from our landmark 'Discovery Atlas' series on Discovery Channel to 'Miami Ink' on TLC."

Many traditional and online media companies recognize that they need to reach potential viewers during different touch points throughout the day and are looking to add out-of-home distribution channels in order to achieve success. Captivate Network brings a one-of-a-kind opportunity to these partners who want to consistently reach an engaged audience in a unique viewing environment where there are no distractions.

About Captivate Network

Captivate Network (http://www.captivate.com/), is the national news and entertainment network that delivers quality programming and advertising to a highly desirable and targeted audience during the workday, when they are making business and personal buying decisions. Captivate is one of the most effective advertising vehicles available, earning a high 37% average ad recall, according to Millward Brown studies*. Captivate's network is seen in a distraction-free viewing environment, on wireless flat-panel television screens in the elevators of premier office towers across North America. Currently, Captivate is seen on over 7,300 screens, delivering more than 48 million impressions per month. Headquartered in Massachusetts with offices throughout North America, Captivate Network is a Gannett company.

Gannett Co., Inc. is a leading international news and information company that publishes 91 daily newspapers in the USA, including USA TODAY, the nation's largest-selling daily newspaper. The company also owns more than 1,000 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom's second largest regional newspaper company. Newsquest publishes more than 300 titles, including 17 daily newspapers, and a network of prize-winning Web sites. Gannett also operates 21 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.

* Results available upon request

First Call Analyst:
FCMN Contact:

Source: Captivate Network

CONTACT: Anne Powell of Captivate Network, +1-978-845-5041,
apowell@captivate.com; or Denise Welch of Dotted Line Communications,
+1-617-269-5969, denise@dottedlinecomm.com

Web site: http://www.captivate.com/

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