Line 6 Expands With the Appointment of Gregg Stein as Director of Marketing Communications

Line 6 Expands With the Appointment of Gregg Stein as Director of Marketing Communications

- Experienced Marketing Executive to Lead Line 6 Marketing Efforts -

CALABASAS, Calif., Nov. 14 /PRNewswire/ -- Line 6, Inc., the leader in digital modeling instruments and professional recording products, announced today the expansion of its marketing organization with the addition Gregg Stein as director of marketing communications. Stein will oversee all Line 6 strategic brand marketing and communications worldwide.

Gregg Stein comes to Line 6 from Numark, Alesis and Akai Professional, where he served as director of marketing worldwide. In that role, he was responsible for all global marketing management, brand management, business development, artist management and event marketing. During his tenure, Stein helped drive the launch of such products as Numark's award-winning iDJ, the Alesis DM5 Kit and Akai Professional's MPC 500. Most recently, Stein, was responsible for Numark, Alesis and Akai Professional's Milestones 2006, an industry sponsored scholarship fundraising gala event for disadvantaged youth held at Berklee College of Music.

"Gregg brings a tremendous breadth of experience working with iconic MI/consumer brands and an outstanding reputation for delivering marketing programs that contribute to the bottom line," stated Doug Provisor, Line 6 Senior Vice President of Worldwide Sales and Marketing. "Through his role at Numark, Alesis and Akai Professional, he has already been successful in driving sales through integrated marketing initiatives, and we look forward to having him help us position the Line 6 brand for the future."

Prior to Numark, Alesis and Akai Professional, Stein led the strategic marketing efforts at the Avedis Zildjian Company. As Zildjian's Product Marketing and Communications Manager, Stein was responsible for brand management, new product development, advertising, public relations, merchandising, and all corporate marketing communications.

Stein is a graduate of Berklee College of Music with a Bachelor's Degree in Business Management and Drum Set Performance. He recently completed his Master's of Special Studies in Administration and Management at Harvard University.

"The music product space is a competitive field, yet Line 6 has managed to establish a leading position as a true technology driven innovator with tremendous products and services," said Gregg Stein. "I am eager to draw on my experience working with iconic brands to help Line 6 increase its brand exposure and attract new customers."

About Line 6, Inc. Incorporated in 1996, Line 6 is a music gear manufacturer dedicated to developing music products to inspire creativity both on the stage and in the studio. Headquartered in Calabasas, California, Line 6 currently has a presence in over 60 countries worldwide with offices in California and the United Kingdom. In the last decade, Line 6 has grown from an original team of 10 to over 200 employees. As the pioneer of digital modeling guitar amplifiers, Line 6 has created award-winning products or guitarists, bass players, and engineers, working both on stage and in the studio. For more information visit www.line6.com.

Source: Line 6, Inc.

CONTACT: Krista Shue, Director, Public Relations, +1-818-917-6588,
kshue@line6.com, for Line 6, Inc.

Web site: http://www.line6.com/

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