GOT MILK? Goes to the Moooooovies

GOT MILK? Goes to the Moooooovies

- Bovine Beauty Walks 'White' Carpet at Hollywood Premiere -

WHAT: How do you make a 1,600 lb diva look her best for her
first Hollywood premiere? Think it's UDDERLY impossible?
Think again.

One of America's longest running and most popular
advertising campaigns is set to break on the Silver Screen
this week. Join GOT MILK?'s bovine beauty -- and other
celebrity stars -- at the Hollywood Premiere of their new
cinema campaign to see what it takes to turn a heifer into
a star.

WHEN: THURSDAY, NOVEMBER 16, 2006
4:15 pm - Bovine beauty make-up session
4:45 pm - Bovine costume/jewelry fitting
5:00 pm - "White" Carpet Celebrity & Bovine Arrival
Animal handler & campaign creator interviews
6:00 pm - Screening of cinema campaign
6:30 pm - Q&A with creative team, Goodby, Silverstein &
Partners
7:00 pm - After Party/Funky Hippies onstage

WHERE: Cinespace
6356 Hollywood Blvd
Hollywood CA, 90028
Valet Parking Available on Cosmo St.
(Between Cahuenga & Ivar)
Parking Lot: 1623 Vine St. (Between Vine & Selma St.)

MORE: Beginning November 17th GOT MILK?'s next generation
commercial campaign -- "ALIENS" -- will debut on 600 movie
screens. Well-known for its humorous 30 second TV spots
depicting milk-deprived worlds, this is the first time GOT
MILK? creators -- the California Milk Processor Board
(CMPB) -- will run spots in cinema. Awareness of GOT
MILK? is over 90% nationally and it is considered one of
the most successful campaigns in history.

CONTACTS / Veronica Flores or Yvette Pacheco at: (310) 226-8600
PRESS RSVPS: or Email: veronica.flores@rlpublicrelations.com

PRNewswire -- Nov. 14

Source: California Milk Processor Board

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