Wal-Mart's Metro 7 and MyNetworkTV to Launch Partnership Today

Wal-Mart's Metro 7 and MyNetworkTV to Launch Partnership Today

Metro 7 Fashion Show to Kick Off Partnership During Mercedes-Benz Fashion Week at Smashbox Studios in Los Angeles, CA

- On-Air, In-Store, Print and Online Outreach to Support December Debut of 'WATCH OVER ME' Drama Strip Starring Dayanara Torres -

NEW YORK and LOS ANGELES, Oct. 16 /PRNewswire/ -- Metro 7, Wal-Mart's exclusive fashion-forward women's apparel collection, has partnered with the new primetime broadcast network MyNetworkTV to help promote its upcoming drama series, WATCH OVER ME. The collaboration launches today during Metro 7's Los Angeles Fashion Week show, where the program's star and Metro 7 spokesmodel Dayanara Torres and cast members of MyNetworkTV's current dramas DESIRE and FASHION HOUSE will be in attendance.

The partnership with WATCH OVER ME includes wardrobing Torres' lead character of Julia Rivera, as well as other female characters on the show. The program will premiere at 9:00pm (Eastern/Pacific)/8:00pm (Central) on MyNetworkTV in early December.

WATCH OVER ME chronicles a classic love triangle between Julia; her fiance Michael Krieger (portrayed by Marc Menard), a successful businessman engaged in devious business practices; and ex-Special Forces operative Jack Porter (Todd Cahoon), who Michael has hired to protect them. 65 one-hour episodes of WATCH OVER ME, all in Hi-Definition, will air Monday through Friday over the span of 13 weeks. Recap episodes highlighting the previous week's storylines will air every Saturday. WATCH OVER ME also stars Casper Van Dien and Catherine Oxenberg.

Under the joint project, Metro 7 promotional spots featuring Torres will air during WATCH OVER ME on MyNetworkTV to encourage viewers to find out more about her Metro 7 wardrobe. Metro 7 signage in approximately 1,500 Wal-Mart stores nationwide also will be tagged with tune-in information promoting WATCH OVER ME and MyNetworkTV. Additionally, advertisements in national magazines Vogue and Lucky will include tune-in messaging.

"The Metro 7 customer has a youthful spirit, is hip, and very contemporary. She will clearly be part of the WATCH OVER ME audience. This partnership is a great way to reinforce Metro 7's fashion message to our existing customer as well as to introduce the brand to a whole new range of customers," said Karen Stuckey, Wal-Mart senior vice president/general merchandise manager, ladieswear.

Regarding the announcement, Bob Cook, president and COO, of Twentieth Television, stated, "This promotion with Metro 7 and Wal-Mart will provide MyNetworkTV and WATCH OVER ME with invaluable targeted exposure to consumers throughout the U.S. Having an international star in Dayanara Torres on board to collectively promote MyNetworkTV, WATCH OVER ME, Metro 7 and Wal-Mart greatly benefits all parties involved with this far reaching arrangement."

MyNetworkTV, broadcast television's only all Hi-Definition network, as well the only network with original programming 52 weeks a year, features Twentieth Television's new scripted primetime drama strips DESIRE and FASHION HOUSE, starring Bo Derek and Morgan Fairchild. The hour-long programs embrace a 65-episode story arc stripped Monday through Friday over the span of 13 weeks. Each Saturday, re-cap episodes highlighting the two programs' previous week's storylines air. DESIRE follows two close brothers on the run from the mafia who both fall in love with, and then passionately battle for, the same woman. FASHION HOUSE takes an in-depth look at the dreams, successes and tragedies found everyday in the fashion industry. For more information, please visit www.mynetworktv.com.

Metro 7 launched in October of 2005 with great success in the market, launching in 500 Wal-Mart doors in the U.S. and quickly growing to 1500 doors. The trend -- right line is designed to appeal to a more fashion forward customer, and uses luxurious fabrications and fashionable details. Price points range from $9.89 - $98.94. In addition to missy apparel, Metro 7 is available in plus sizes and also offers accessories including footwear, handbags, belts, and jewelry.

CONTACTS:
Metro 7: Lori Rhodes (917) 596-9131
MyNetworkTV: Jessica Schweitzer (212) 301-3817

Source: Wal-Mart; MyNetworkTV

CONTACT: Lori Rhodes, +1-917-596-9131 for Metro 7; or Jessica
Schweitzer, +1-212-301-3817 for MyNetworkTV

Web site: http://www.mynetworktv.com/

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