Linktone to Establish Partnership With MTV China for WAP Services

Linktone to Establish Partnership With MTV China for WAP Services

SHANGHAI, China, Oct. 16 /Xinhua-PRNewswire/ -- Linktone Ltd. (NASDAQ:LTON), a leading provider of wireless interactive entertainment products and services to consumers in China, announced today that the Company will establish an exclusive partnership with MTV China, a subsidiary of Viacom, one of the leading global entertainment content companies. Linktone will operate wireless application protocol (WAP) services for MTV China on China Unicom's platform (NYSE:CHU), one of the two major mobile operator platforms in China.

Chief Executive Officer Michael Li commented, ''As part of Linktone's ongoing strategy to strengthen its overall WAP service portfolio and increase share of the rapidly growing 2.5G WVAS market, we continue to seek strong partnership opportunities to broaden our 2.5G product offering. As such, we are extremely pleased to be able to partner with MTV China, the most popular television station among the younger demographic, to exclusively provide increasingly popular WAP services via China Unicom's platform. As a leading wireless interactive entertainment company in China, Linktone's goal is to expand the market for mobile interactive entertainment services. Through exclusive partnerships such as this one, we believe we will achieve strong penetration while growing Linktone's own user base for WAP services.''

Li Yifei, Executive Vice President of MTV Asia stated, ''MTV has been committed to exploring new media business and has achieved remarkable progress since 2005. By working with Linktone Ltd., MTV's content now has the capability to reach China's huge subscriber base of over 400 million mobile users.''

About Linktone Ltd.

Linktone Ltd. is a leading provider of wireless interactive entertainment products and services in China. Linktone provides a diverse portfolio of services to wireless consumers, with a particular focus on media, entertainment and communications. These services are promoted through the Company's own marketing channels and through the networks of the mobile operators in China. Through in-house development and alliances with international and local branded content partners, the Company develops, aggregates, and distributes innovative and engaging products to maximize the breadth, quality and diversity of its offerings. Linktone categorizes China's wireless services landscape as ''MAGIC'' -- Music, Advanced Gaming, Graphics, Instant Messaging and Community.

About Viacom

Viacom is one of the leading global entertainment content companies, with prominent and respected brands in focused demographics. Offering programming and content for television, motion pictures and digital platforms, Viacom's world-class brands include MTV Networks (MTV,VH1, Nickelodeon, Nick at Nite, Comedy Central, CMT: Country Music Television, Spike TV, TV Land, Logo and more than 120 networks around the world), BET Networks, Paramount Pictures, Paramount Home Entertainment, DreamWorks and Famous Music. More information about Viacom and its businesses is available at http://www.viacom.com/ .

About MTV

MTV Networks International includes the premier multimedia entertainment brands MTV: Music Television, VH1, Nickelodeon, TMF (The Music Factory), VIVA, FLUX, IFILM, The Box, Paramount Comedy and Game One seen in 481.5 million households in 179 territories and 28 languages via 129 locally programmed and operated TV channels and 111 Web sites. The company's diverse holdings also include interests in television syndication, digital media, publishing, home entertainment, radio, recorded music, licensing & merchandising and two feature film divisions, MTV Films and Nickelodeon Movies. MTV Networks is a unit of Viacom International Inc. (NYSE: VIA; VIA.B).

Forward-Looking Statements

This press release contains statements of a forward-looking nature. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward-looking statements by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," and similar statements. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including risks related to: current or future changes in the policies of the PRC Ministry of Information Industry and the mobile operators in China or in the manner in which the operators enforce such policies; the risk that other changes in Chinese laws and regulations, or in application thereof by other relevant PRC governmental authorities, could adversely affect Linktone's financial condition and results of operations; the risk that Linktone will not be able to compete effectively in the wireless value-added services market in China for whatever reason, including competition from other service providers or penalties or suspensions for violations of the policies of the mobile operators in China; the risk that Linktone will not be able to develop and effectively market innovative services; the risk that Linktone will not be able to effectively control its operating expenses in future periods or make expenditures that effectively differentiate Linktone's services and brand; and the risks outlined in Linktone's filings with the Securities and Exchange Commission, including its registration statement on Form F-1 and annual report on Form 20-F. Linktone does not undertake any obligation to update this forward-looking information, except as required under applicable law.

For more information, please contact:

Edward Liu
Linktone Ltd.
Tel: +86-21-6361-1583
Email: edward.liu@linktone.com

Brandi Piacente
The Piacente Group, Inc.
Tel: +1-212-481-2050
Email: brandi@thepiacentegroup.com

Source: Linktone Ltd.

CONTACT: Edward Liu of Linktone Ltd., +86-21-6361-1583, or
edward.liu@linktone.com; or Brandi Piacente of The Piacente Group, Inc.,
+1-212-481-2050, or brandi@thepiacentegroup.com, for LTON

Web Site: http://www.viacom.com/

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