QVC UK Selects Ensequence for the Next Generation of QVC Active

QVC UK Selects Ensequence for the Next Generation of QVC Active

LONDON, October 16/PRNewswire/ --

- Ensequence-Powered Interactive TV Shopping and Fulfillment Service
Enables QVC UK to Enhance its t-commerce business, and rapidly update and
customize its interactive TV service

Ensequence, the world's leading provider of interactive TV authoring
software and services, and QVC, the UK's leading television retailer, have
entered a software licensing and services agreement to offer enhanced
interactive TV shopping services to QVC viewers. Under the terms of the
agreement, QVC will use Ensequence on-Q(R) software and professional services
to deliver the next generation of its QVC Active service on Sky Digital in
the United Kingdom, giving QVC customers a more timely and richer interactive
shopping experience and increasing conversion rates for QVC.

Ensequence software offers significant advantages to QVC, including the
ability to change the "shop window" of the service to suit the products
available. Product details can be quickly updated, modified and synchronized
to video content by the QVC interactive team on a daily or even hourly basis.
The new service delivers a video-rich and varied shopping experience for
consumers and makes it easy for them to complete purchases using their remote
control.

"We closely evaluated the interactive TV technologies available, and in
our opinion Ensequence clearly has the most appropriate technology for
authoring, broadcasting and controlling QVC's on-air interactive TV
applications," said Richard Burrell, Director of Engineering and New Media,
QVC UK. "Ensequence on-Q software will deliver greater control of our
interactive TV service on Sky Digital, give us the ability to make changes
quickly and promote our product range more efficiently. For this substantial
integration project, Ensequence offered the best technical solution. We are
tremendously impressed with the Ensequence team, both in London and North
America, and we look forward to working together to bring new interactive
shopping experiences to TV viewers on Sky."

QVC UK has been a frontrunner in enabling viewers to make purchases using
their remote control. The company has offered viewers an interactive TV
shopping service on the BSkyB digital satellite platform since 2000. By
licensing Ensequence software and services, QVC adds a level of increased
flexibility to its QVC Active service. QVC's contract with Ensequence
includes licenses for the on-Q Create authoring suite, the on-Q Air playout
management suite, systems integration and professional services support.

"We are thrilled to begin a long-term business relationship with QVC UK,
helping them increase sales and revenues with interactive TV," said Dalen
Harrison, Ensequence CEO. "Working with the UK's leading television retailer
is an incredibly exciting opportunity for our team. Using Ensequence
technology, QVC will be able to flexibly promote its product range on
television, and enable viewers to drive their TV shopping experience --
responding immediately and exploring more products than ever before. We look
forward to helping QVC UK maintain its leadership position in interactive
TV."

About Ensequence (www.ensequence.com)

Established in 2000, Ensequence is the world's leading provider of
interactive TV software used to create, manage and broadcast interactive
shows and commercials. Ensequence on-Q(R) software suites and professional
services deliver cross-platform interactive TV capabilities to advertisers,
programmers and operators worldwide. Leaders in interactive TV rely on
Ensequence software and services to create and broadcast their interactive TV
shows and commercials, including the BBC, BSkyB, Cox Communications, DISH
Network, Disney, Hewlett-Packard, Major League Baseball Advanced Media, MTV
Networks UK & Ireland, Sky Sports, TV Guide and UKTV. For more information
about Ensequence, visit www.ensequence.com.

About QVC UK (www.qvcuk.com)

On 31 December 2005 QVC was available to 17.8 million digital
terrestrial, satellite and cable homes in the UK. The channel broadcasts from
Marco Polo House, London, 24 hours a day, 364 days a year with 17 hours of
live programming each day (from 09:00 to 02:00 UK time). QVC's website is
www.qvcuk.com.

Web site: http://www.qvcuk.com
Web site: http://www.ensequence.com

Source: Ensequence

Aslam Khader, Vice President, Marketing and Strategy of Ensequence North America, +1-503-416-3807, or aslam.khader@ensequence.com; or Kathy Porada, Account Executive of Weber Shandwick, +1-425-452-5422, or kporada@webershandwick.com, for Ensequence; or Sarah Milward of Flagship Consulting, +44-207-886-8448, or sarah.milward@flagshipconsulting.co.uk, for QVC UK

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