Crews Control Chooses Vitamin for Rebranding Initiative

Crews Control Chooses Vitamin for Rebranding Initiative

Film and video crewing agency represents Vitamin's ongoing growth in specialized staffing and search sector

BALTIMORE, Oct. 23 /PRNewswire/ -- Crews Control, a film and video crewing agency based in Silver Spring, Md., has selected design and marketing boutique Vitamin(R) to spearhead its rebranding initiative. Vitamin has been contracted to develop Crews Control's 2007 marketing plan and to execute new corporate messaging, logo and marketing collateral, a web system, and a yearlong direct mail campaign. The new brand will roll out in early 2007.

"It's exciting to be working with Vitamin on a fresh brand," said Andrea Keating, CEO of Crews Control. "While our reputation and presence in the industry has always been strong, we know our brand needs to be optimized. When we found Vitamin and began talking about how to perfect our image, it was clear they were the marketing firm to help us carry out our brand update."

Keating founded the "crew-for-hire industry" and Crews Control in 1988. As an industry pioneer, Crews Control specializes in matching clients with film and video crews for shoots around the world. Crews Control represents more than 2,000 creative specialists worldwide who shoot for Fortune 500 companies and other businesses worldwide, including 3M, CBS, E! Entertainment, Honeywell, Sony Corporation, and Xerox.

The addition of Crews Control to Vitamin's roster represents the firm's growing list of specialized staffing and search-related clients. Vitamin also oversees branding programs for Critical Connection (healthcare search/staffing firm), Livingston Associates (public radio and television search firm), and Garrison & Sisson (attorney search firm).

About Vitamin(R)

Headquartered in Baltimore, Md., Vitamin is a boutique design and marketing firm focused on enhancing brand perception through the creation of cohesive identity, print, interactive and public relations programs. The firm's diverse and growing client list includes Apio/Eat Smart, CBS Radio/Infinity Broadcasting, Discovery Communications, Discovery Education, The Hearing and Speech Agency, Hord Coplan Macht, Kids 1/High Road Schools, "King Gimp," and KLNB Retail Properties. Vitamin is recognized for its excellence in marketing communications by the Advertising Association of Baltimore, American Corporate Identity, American Design Awards, Hospitality Sales & Marketing Association, and The Webby Awards.

Source: Vitamin

CONTACT: Amanda Karfakis of Vitamin, +1-410-732-6542,
amanda@vitamininc.net

Web site: http://www.vitamininc.net/

Company News On-Call: http://www.prnewswire.com/comp/133897.html

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Profile: intent