Zoran Announces HDTV Reference Design for European DVB-T Market at IBC

Zoran Announces HDTV Reference Design for European DVB-T Market at IBC

Highly Integrated SupraHD 660 Delivers Cost Optimized Solution for LCD and Plasma Televisions with HDMI and MHEG-5 Features

SUNNYVALE, Calif., Sept. 7 /PRNewswire-FirstCall/ -- Zoran Corporation (NASDAQ:ZRAN) announced it will demonstrate its SupraHD 660 reference design for television manufacturers at the International Broadcasting Convention (IBC) Sept 8 to 12 in Amsterdam.

The SupraHD 660 platform offers a complete DVB-T broadcast solution with HDMI and MHEG-5 flat-panel display support to qualified customers shipping products to Europe, including the UK.

"Unlike most other solutions that require multiple ICs to enable HDMI, scaling, low power LVDS, and video processing, Zoran's SupraHD 660 integrates all these functionalities into a single SOC. This SOC platform is production proven with high performance display quality and optimal cost savings for digital television manufacturers," said Andy Gane, senior director for digital TV product line.

The SupraHD 660 integrates all the necessary components required to replace existing multichip TV solutions. The SupraHD 660 supports full DVB-T and PAL decoding functionality required for digital and analog televisions as well as high quality video scalar capabilities. As the market becomes more cost sensitive and manufacturers look to move to a single solution, the SupraHD 660 platform available now provides the level of integration needed to function as the heart of multiple TV systems.

Features include:

* Dual channel LVDS transmitters for direct connection to flat panel displays

* Production proven MPEG -2 video and audio decoder
* HDMI receiver with HD copy protection
* Integrated video decoder with 3D comb filter as well as video encoder
* 10-bit video processing for enhanced picture quality
* HDXtreme-based motion adaptive deinterlacer
* Motion adaptive temporal, spatial and impulse noise reduction

* Advanced picture quality improvement engine to process color brightness, hue and sharpness

* Full support of DVB SW stack with Teletext, MHEG5 as well as Over-the- Air download (OAD)

About Zoran Corporation

Zoran Corporation, based in Sunnyvale, California, is a leading provider of digital solutions for applications in the growing digital entertainment and digital imaging consumer electronics markets. With two decades of expertise developing and delivering digital signal processing technologies, Zoran has pioneered high-performance digital audio and video, imaging applications, and Connect and Share technologies for the digital home. Zoran's proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DVD, digital camera, DTV, multimedia mobile phone, and multifunction printer products have received recognition for excellence and are now in hundreds of millions of homes worldwide. With headquarters in the U.S. and operations in Canada, China, England, Germany, India, Israel, Japan, Korea, and Taiwan, Zoran may be contacted on the World Wide Web at www.zoran.com or at 408-523-6500.

NOTE: Zoran, the Zoran logo and SupraHD are trademarks or registered trademarks of Zoran Corporation and/or its subsidiaries in the United States and/or other countries. All other names and brands may be claimed as property of others.

Source: Zoran Corporation

CONTACT: Betty Watkins of Zoran Corporation, +1-408-523-4373, or
bettyw@zoran.com

Web site: http://www.zoran.com/

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