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International Entertainment News

Wednesday, September 27, 2006

THQ Releases Unfabulous, the First Ever Video Game Based on a Live-Action Nickelodeon TV Show, for Nintendo Game Boy(R) Advance

THQ Releases Unfabulous, the First Ever Video Game Based on a Live-Action Nickelodeon TV Show, for Nintendo Game Boy(R) Advance

Teen Starlet, Emma Roberts, Stars in Her Very Own Video Game Featuring All the Middle School Drama From the Popular Nickelodeon Series

AGOURA HILLS, Calif., Sept. 27 /PRNewswire-FirstCall/ -- THQ Inc. (NASDAQ:THQI) today announced that Unfabulous for the Nintendo Game Boy(R) Advance has shipped to retailers throughout North America. Based on Nickelodeon's live-action television series starring Emma Roberts, the game follows the hectic life of main character Addie Singer and features key locations from the show. The game is rated "E" for everyone and is available for the suggested retail price of $29.99.

(Logo: http://www.newscom.com/cgi-bin/prnh/20041118/LATH093LOGO )

"Unfabulous is a standout game experience that is perfectly suited for girl gamers," said John Ardell, director, global brand management, THQ. "With the girls handheld market accounting for over $40 million in sales in 2005 and showing continual growth, this is the perfect time to debut a game starring Nickelodeon's hottest new star from the top-rated Unfabulous TV show."

"Nickelodeon's Unfabulous TV show is extremely popular among the tween market, with both the show and main character ranking extremely high in familiarity among girls ages 9-14," said Paul Jelinek, vice president, digital media products of Nickelodeon and MTVN Kids and Family Group. "We are extremely pleased to introduce the Unfabulous franchise as Nickelodeon's first live-action video game and to continue to bring quality entertainment to fans."

About the Unfabulous Video Game

Unfabulous for Game Boy Advance features story-driven game play with levels based on events from the show and includes all of Addie's friends, family and secret crushes. Players will tag along with this smart, funny seventh-grader as she navigates through life at Rocky Road Middle School while enduring as little humiliation as possible. The game features mini-games that fans of the show will enjoy, such as helping Addie write music, performing songs at open mic nights, avoiding detention by not letting Principal Brandywine catch Addie as she rushes to class and playing alongside Addie's crush, Jake, in his favorite video game, Venus Fly Trap 4. Players can explore the key locations from the show, including Rocky Road Middle School, Addie's neighborhood and the local hangout, Juice.

For more information about Unfabulous and the rest of THQ's lineup of games, please visit www.thq.com.

About Nickelodeon & Viacom Consumer Products

Nickelodeon & Viacom Consumer Products manages the third largest licensing business in the world and represents such properties as SpongeBob SquarePants and Dora the Explorer. The department handles the merchandising for Nick Jr., Nickelodeon, Paramount Pictures, Comedy Central, MTVN International, and Spike TV.

Nickelodeon, in its 27th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 90 million households and has been the number-one-rated basic cable network for eleven consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc. (NYSE:VIA)(NYSE:VIA.B)

About THQ Inc.

THQ Inc. (NASDAQ:THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com and www.thqwireless.com. THQ, THQ Wireless and their respective logos are trademarks and/or registered trademarks of THQ Inc.

Nintendo and Game Boy Advance are trademarks of Nintendo.

The statements contained in this press release that are not historical facts may be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as "THQ"), including, but not limited to, expectations and projections related to the Unfabulous video game, and are based upon management's current beliefs and certain assumptions made by management. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including, but not limited to, business, competitive, economic, legal, political and technological factors affecting our industry, operations, markets, products or pricing. Readers should carefully review the risk factors and the information that could materially affect THQ's financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its Quarterly Reports on Form 10-Q and Annual Report on Form 10-K for the fiscal period ended March 31, 2006, and particularly the discussion of risk factors set forth therein. Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.

Karen Fujimoto
THQ/Media Relations
818/871-5188
karen.fujimoto@thq.com

Julie MacMedan
THQ/Investor Relations
818/871-5125
investor@thq.com

FCMN Contact: JMacMedan@thq.com

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20041118/LATH093LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: THQ Inc.

CONTACT: Media Relations, Karen Fujimoto, +1-818-871-5188,
karen.fujimoto@thq.com, or Investor Relations, Julie MacMedan,
+1-818-871-5125, investor@thq.com, both of THQ Inc.

Web site: http://www.thqwireless.com/

Web site: http://www.thq.com/

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