remerinc Tapped for National Olevia Launch on ABC and ESPN

remerinc Tapped for National Olevia Launch on ABC and ESPN

SEATTLE, Sept. 27 /PRNewswire/ -- remerinc launched an integrated national TV and print campaign to introduce Syntax-Brillian's Olevia brand of HDTVs. The campaign is designed to build overall brand awareness for the Olevia brand and drive consumers to retailers during the popular football season. The Olevia commercial launched on ABC, ESPN, ESPN HD, ESPN2 and ESPNews during the Labor Day weekend. Print ads are scheduled to break in men's magazines such as ESPN The Magazine, Esquire and Sports Illustrated, executive magazines such as Business Week, Forbes, and Money and a number of leading lifestyle magazines -- including Dwell and Electronic House. Print will break in late September through November.

In making the agency selection, Syntax-Brillian Vice President of Marketing Hope Frank explained, "We wanted to work with an agency already familiar with the ESPN fan. We considered several talented agencies on the east and west coast, yet remerinc's past work for ESPN as well as their work with key players in the image licensing category gave them the edge."

"As sports fans ourselves, we recognize that it is common for sporting events to be viewed in a public venue, either the neighborhood sports bar or within a party atmosphere," said remerinc CEO and Creative Director, Dave Remer. "As a result we chose not use voiceover to communicate the Olevia promise. Instead, the TV spot is reliant on the use of stunning sport shots combined with compelling 3-D effects to make the imagery come to life and simulate the extraordinary Olevia HDTV experience."

The strong media tie with ESPN was applauded by remerinc Vice President of Strategy & Client Services, Andrea Jones, "This is an ideal media strategy for the OLEVIA LCD HDTV. Sports programming constitutes the number one motivator for the purchase of an HDTV in the United States, so there could not be a more natural media partner for Olevia. The tagline 'Defining High Def' was developed to encourage customers to consider Olevia as an innovative leader as opposed to a relative newcomer."

About Syntax-Brillian

Syntax-Brillian Corporation (NASDAQ:BRLC) (www.syntaxbrillian.com) is one of the world's leading manufacturers and marketers of LCD and LCoS(TM) HDTVs and digital entertainment products. Brillian and LCoS are trademarks or registered trademarks of Syntax-Brillian Corporation. All other trademarks are the property of their respective owners.

About remerinc

remerinc ( remerinc.com ) is a full-service advertising and creative marketing agency, specializing in building, driving, and reinforcing strong brands. Founded in 1993 and headquartered in Seattle, Washington, the agency has produced award-winning work for a diverse range of clients. Clients include ABC, ESPN, Getty Images, Starbucks, Hewlett-Packard, Kodak, and MSN. It is the recent winner of a Cannes Gold Lion in the category of Best Customer Marketing for an international integrated campaign.

Contact: Andrea Jones
remerinc
206.624.1010 (office)
206.890.6450 (cell)
ajones@remerinc.com

Source: remerinc

CONTACT: Andrea Jones of remerinc, +1-206-624-1010, or mobile,
+1-206-890-6450, or ajones@remerinc.com

Web site: http://www.syntaxbrillian.com/

Web site: http://www.remerinc.com/

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