Superman Returns: An IMAX 3D Experience Grosses $30 Million
Superman Returns: An IMAX 3D Experience Grosses $30 Million
Record-Breaking IMAX(R) 3D Release Continues to Show Legs of Steel 13 Weeks into Run
NEW YORK, Sept. 27 /PRNewswire-FirstCall/ -- IMAX Corporation and Warner Bros. Pictures today announced that Bryan Singer's Superman Returns, which has grossed more than $388 million worldwide to date, continues to show strong legs in IMAX(R) theatres through its 13th week. The IMAX(R) 3D release, which has set multiple IMAX box office records, has now earned $22.7 million on 92 IMAX screens domestically and more than $7.5 million on 36 IMAX screens internationally. The IMAX release has now earned a worldwide total of $30 million with an impressive per screen average of $229,000.
"We are very pleased with the longevity of the film's performance in IMAX theatres," said Dan Fellman, President of Domestic Distribution at Warner Bros. Pictures. "The immersive IMAX Experience has helped this terrific film continue to draw crowds thirteen weeks into its run."
"Superman Returns has been a huge hit in IMAX theatres throughout the entire summer," said Greg Foster, Chairman and President of IMAX Filmed Entertainment. "The strong legs provide a clear indication that audiences want to experience Hollywood event movies in the most powerful and unique way. We are encouraged by the ongoing positive reactions to the world's first live-action Hollywood feature with scenes converted into IMAX 3D."
IMAX theatres from New York to San Francisco are reporting strong results and high occupancy, with New York City's IMAX at AMC Loews Lincoln Square 12 and IMAX at AMC Loews Metreon 15 in San Francisco topping the North American list. The film is also performing very well in key international territories, with several IMAX theatres reporting record performances.
"Superman Returns: An IMAX 3D Experience is continuing to generate significant box office receipts throughout our international territories, demonstrating the universal staying power and appeal of The IMAX Experience(R)," said Veronika Kwan-Rubinek, President of International Distribution, Warner Bros. Pictures. "We look forward to delivering more IMAX and IMAX 3D features to the IMAX theatre network as the global appetite for this type of release continues to grow."
Examples of recent international successes include:
- The London BFI IMAX Theatre reported grosses of more than $1.2 million
with Superman Returns: An IMAX 3D Experience. The theatre has been
more than 85% full through the entire ten weeks of the film's run.
- Manila's recently opened San Miguel Coca-Cola IMAX theatre reported
estimated grosses to be $500,000, with a ticket price of approximately
$5.50 -- which is still a 100% premium over 35mm tickets in the
market.
- The three commercially operated IMAX screens in India have reported
combined grosses of over $600,000 with an average ticket price of
under $4, also a significant premium for the market.
IMAX Corporation used its proprietary 2D to 3D conversion technology to successfully complete the conversion of approximately 20 minutes of Superman Returns into An IMAX 3D Experience(R), the most immersive cinematic 3D in the world. During four select sequences of the film, a visual cue designed by Singer indicates when audiences should put on and remove their IMAX 3D glasses. The film has been transformed into the unparalleled image and sound quality of The IMAX Experience with IMAX DMR(R) (Digital Re-mastering) technology.
Following a mysterious absence of several years, the Man of Steel comes back to Earth in the epic action-adventure Superman Returns, a soaring new chapter in the saga of one of the world's most beloved superheroes. While an old enemy plots to render him powerless once and for all, Superman faces the heartbreaking realization that the woman he loves, Lois Lane, has moved on with her life. Or has she? Superman's bittersweet return challenges him to bridge the distance between them while finding a place in a society that has learned to survive without him. In an attempt to protect the world he loves from cataclysmic destruction, Superman embarks on an epic journey of redemption that takes him from the depths of the ocean to the far reaches of outer space.
About IMAX Corporation
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Founded in 1967, IMAX Corporation is one of the world's leading entertainment technology companies and the newest distribution window for Hollywood films. IMAX delivers the world's best cinematic presentations using proprietary IMAX, IMAX 3D, and IMAX DMR technology. IMAX DMR (Digital Re-mastering) makes it possible for virtually any 35mm film to be transformed into the unparalleled image and sound quality of The IMAX Experience. The IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences. As of June 30, 2006, there were 274 IMAX theatres operating in 38 countries.
IMAX(R), IMAX(R) 3D, IMAX DMR(R), IMAX MPX(R), The IMAX Experience(R) and An IMAX 3D Experience(R) are trademarks of IMAX Corporation. More information on the Company can be found at www.imax.com.
This press release contains forward looking statements that are based on management assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include the timing of theatre system deliveries, the mix of theatre systems shipped, the timing of the recognition of revenues and expenses on film production and distribution agreements, the performance of films, the viability of new businesses and products, and fluctuations in foreign currency and in the large format and general commercial exhibition market. These factors and other risks and uncertainties are discussed in the Company's Annual Report on Form 10-K for the year ended December 31, 2005.
Source: IMAX Corporation
CONTACT: Media: IMAX Corporation, Sarah Gormley, (212) 821-0155,
sgormley@imax.com; Business Media: Sloane & Company, New York, Whit Clay,
(212) 446-1864, wclay@sloanepr.com; Investors: Integrated Corporate Relations,
Amanda Mullin, (203) 682-8243, amanda.mullin@icrinc.com; Warner Bros.
Pictures, Andrea Marozas, (818) 954-4849, andrea.marozas@warnerbros.com;
Entertainment Media: Newman & Company, Al Newman, (310) 278-1560,
asn@newman-co.com
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