Texas Instruments and CBS to Continue Award-Winning 'We All Use Math Every Day(TM)' Education Program

Texas Instruments and CBS to Continue Award-Winning 'We All Use Math Every Day(TM)' Education Program

Innovative National Education Initiative Is Helping More Than 32,000 Educators Inspire Students About Math Using Hit TV Series 'NUMB3RS'

DALLAS and LOS ANGELES, Sept. 18 /PRNewswire/ -- Texas Instruments (NYSE:TXN) (TI) and the CBS television show "NUMB3RS" announced today they will continue the award-winning national math education program, "We All Use Math Every Day(TM)," for season three of the hit television series premiering on September 22nd. Developed by TI in partnership with CBS and in association with the National Council of Teachers of Mathematics (NCTM), the collaborative education program highlights how math is relevant in students' daily lives and encourages them to study and learn more about the subject.

The "We All Use Math Every Day" program provides free classroom activities online at http://www.cbs.com/numb3rs that help students explore the math derived from the concepts highlighted in each show. New activities are posted weekly to correspond with each week's show episode. The classroom activities are developed jointly by TI and NCTM, written by classroom educators and mathematicians who are leaders in the field of mathematics.

Since "We All Use Math Every Day" launched in September 2005, thousands of educators are downloading the classroom activities on a weekly basis and more than 32,000 have signed up for the Teacher Getting Started Kits, inspiring more than three million students to become more engaged and interested in math.

"This innovative program combines math learning with entertainment to help educators teach students that math is not only fun, but it is relevant and important to their everyday lives and sets the stage for future success in school and life," said Melendy Lovett, president, Educational & Productivity Solutions business, Texas Instruments. "TI is greatly encouraged by the positive response from educators, students, parents and industry leaders, and we remain dedicated to working with CBS and NCTM to continue this breakthrough program."

"NUMB3RS," which premiered on January 23, 2005, focuses on FBI Agent Don Eppes (Rob Morrow) who recruits his mathematical genius brother Charlie (David Krumholtz) to help solve a wide range of challenging crimes in Los Angeles. Inspired by actual cases, the series depicts how police work and mathematics provide unexpected revelations and answers to the most perplexing criminal questions.

"'NUMB3RS' shows students that using math every day is a reality," said "NUMB3RS" Executive Producers and co-Creators Cheryl Heuton and Nicolas Falacci. "It is rewarding to know that, alongside TI and NCTM, we are continuing to provide resources and tools to help educators inspire their students."

The activities corresponding with season three of "NUMB3RS" will be available for download beginning in mid-September. Educators can sign up to receive a free Teacher Getting Started Kit which includes program information, classroom activities, a classroom poster and bumper sticker. They also can register for a weekly e-mail newsletter packed with classroom activities and insider information about the "We All Use Math Every Day" program.

This year's program enhancements include:
* Spanish-language classroom activities will be available for download at
http://www.cbs.com/numb3rs
* Enhanced Web site with a complete library of Season Two activities
* TI and NCTM have plans to develop activities that correspond with
Season One of "NUMB3RS"

"NCTM is excited to continue our association with TI and CBS to show students exciting applications of mathematics," said Francis (Skip) Fennell, NCTM president. "Our goal is to encourage students to explore a wide range of mathematical applications as they increase their understanding of why math plays an important role in our lives."

"It's always fun to come up with new and different activities to help make the mathematics concepts I learned more than 40 years ago interesting and relevant to today's students," said Tom Butts, one of the nine classroom activity writers. "This unique project has been both challenging and rewarding at the same time, and I feel honored to be a part of an education program that motivates students to study mathematics."

The program has won numerous national awards in recognition of its innovation and impact on inspiring greater math achievement, including the 2006 Council of Scientific Society Presidents Citation for Leadership and Achievement, the Quality Education Data (QED) 2006 Pacesetter Award for excellence in education marketing, and the ComputED 2006 Bessie Award for outstanding educational website.

Educators can download activities, find program information, order a Teacher Getting Started Kit, and sign up for the e-mail newsletter at http://www.cbs.com/numb3rs.

About Texas Instruments

Educational & Productivity Solutions, a business of Texas Instruments, provides a wide range of advanced tools connecting the classroom experience with real-world applications and enabling students and teachers to explore mathematics and science interactively. Designed with leading educators and researchers, Texas Instruments' educational technology and services are tested against recognized third-party research on effective instruction and improved student learning. Such research shows that use of graphing calculators and wireless collaborative technology in the classroom helps teachers implement instructional strategies that lead to higher student interest, engagement and achievement in mathematics.*** For more than 15 years, TI has worked closely with educators and administrators to develop student-focused curricular and supplemental classroom materials, and it supports the world's largest professional development organization for the appropriate use of educational technology. More information is available at http://www.education.ti.com/ .

Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company includes the Educational & Productivity Solutions business. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at http://www.ti.com/ .

*** See http://www.education.ti.com/research for more information.

About "NUMB3RS"

Ridley Scott, Tony Scott, Barry Schindel, David W. Zucker, Nicolas Falacci, and Cheryl Heuton are executive producers of NUMB3RS, which was created by Cheryl Heuton and Nicolas Falacci. NUMB3RS is produced by CBS Paramount Network Television in association with Scott Free. CBS Paramount Network Television is a division of CBS Studios Inc.

About the National Council of Teachers of Mathematics

The National Council of Teachers of Mathematics is a public voice of mathematics education, providing vision, leadership, and professional development to support teachers in ensuring mathematics learning of the highest quality for all students. With 100,000 members and 240 Affiliates, NCTM is the world's largest organization dedicated to improving mathematics education in prekindergarten through grade 12. The Council's Principles and Standards for School Mathematics includes guidelines for excellence in mathematics education and issues a call for all students to engage in more challenging mathematics. More information is available at http://www.nctm.org/ .

Source: Texas Instruments Incorporated; CBS

CONTACT: Laura Slagle of GolinHarris, +1-972-341-2541, or
lslagle@golinharris.com , for Texas Instruments Incorporated; or Stanka Luna
of CBS, +1-212-975-3869, or SLuna@cbs.com ; or David Sperber of CBS Paramount
Network Television, +1-323-956-4323, or David.Sperber@cbsparamount.com

Web site: http://www.ti.com/
http://www.education.ti.com/
http://www.education.ti.com/research
http://www.cbs.com/numb3rs
http://www.nctm.org/

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