Taubman Malls To Partner With Warner Bros. On Holiday Snow Globes Featuring 'Happy Feet'

Taubman Malls To Partner With Warner Bros. On Holiday Snow Globes Featuring 'Happy Feet'

Interactive experience, based on upcoming comedy adventure film, to fill snow globes in 17 Taubman malls nationwide

BLOOMFIELD HILLS, Mich., Sept. 18 /PRNewswire-FirstCall/ -- Taubman Centers Inc. (NYSE:TCO) today announced a new partnership with Warner Bros. Pictures. Taubman will showcase scenes, characters and elements from the highly anticipated movie, "Happy Feet," from Warner Bros. Pictures, in an innovative, interactive snow globe display.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060918/DEM007http://www.newscom.com/cgi-bin/prnh/20051005/TAUBMANLOGO )

The experience is being designed and produced by the Becker Group, a Baltimore based experiential marketing company. The exhibit opens Nov. 2 at 17 Taubman shopping centers nationwide.

A Comedy Adventure, "Happy Feet" is set deep in Antarctica. Into the land of the Emperor penguins where each needs a Heartsong to attract a soul mate, a penguin is born who cannot sing. Our hero Mumble, son of Memphis and Norma Jean, is the worst singer in the world ... however, as it happens, he is a brilliant tap dancer!

Admission is free to Taubman's Snow Globes Featuring "Happy Feet." The exhibit brings to life key moments from the film and includes a 20-foot walk- through snow globe, where a cold Antarctic blast and falling snow welcome visitors to Mumble's home. Within the globe, guests can interact with life- sized sculptures of characters from the film and enjoy toe-tappin' music from the movie soundtrack.

The exhibit also showcases three-dimensional, penguin-filled "Happy Feet" scenes displayed in three, 6-foot snow globes with buttons to launch interactive elements; a walk-through 28-foot holiday tree where visitors can learn about key characters and a "green screen" experience where children can pose for holiday pictures that make them look like they're dancing with Mumble and other characters featured in the film.

Youngsters will also be able to have their pictures taken with Santa for a more traditional holiday photo.

"The snow globes are the perfect way to bring people into the world of 'Happy Feet,'" says Mimi Slavin, senior vice president, national promotions, Warner Bros. Pictures. "The snow globes transform the Taubman shopping centers into magical holiday destinations, immersing visitors in an interactive entertainment experience."

Taubman launched the Snow Globes last year at 11 of its malls by bringing to life the Walt Disney Pictures and Walden Media film The Chronicles of Narnia: The Lion, the Witch and the Wardrobe.

"When the opportunity to showcase 'Happy Feet' in our snow globes presented itself this year, we couldn't have been more excited," says David Goldberg, Taubman vice president, sponsorship & marketing. "This is a perfect holiday film for the whole family, and penguins definitely seem to be riding high on everyone's best-loved list these days."

Snow Globes featuring "Happy Feet" will be at the following shopping centers:

California: Beverly Center (Los Angeles), Sunvalley (Concord)
Colorado: Cherry Creek Shopping Center (Denver)
Connecticut: Westfarms (Farmington)
Florida: Dolphin Mall (Miami), International Plaza (Tampa),
The Mall at Wellington Green (Wellington)
Illinois: Woodfield (Schaumburg)
Michigan: Fairlane Town Center (Dearborn),
Great Lakes Crossing (Auburn Hills), Twelve Oaks Mall (Novi)
New Jersey: The Mall at Short Hills (Short Hills)
North Carolina: Northlake Mall (Charlotte)
Texas: The Shops at Willow Bend (Plano)
Virginia: Fair Oaks (Fairfax), MacArthur Center (Norfolk),
Regency Square (Richmond)

About Taubman

Taubman Centers, Inc., (NYSE:TCO) a real estate investment trust, owns and/or manages 23 urban and suburban regional and super regional shopping centers in 11 states. For more information about Taubman Centers visit http://www.taubman.com/ .

About Happy Feet

Warner Bros. Pictures presents, in association with Village Roadshow Pictures, a Kennedy Miller production in association with Animal Logic Film, a George Miller film, Happy Feet. Happy Feet features the voices of Elijah Wood, Robin Williams, Brittany Murphy, Hugh Jackman, Nicole Kidman and Hugo Weaving. The film is written by George Miller, John Collee, Judy Morris and Warren Coleman. The music is composed by John Powell. The executive producers are Zareh Nalbandian, Graham Burke, Dana Goldberg, and Bruce Berman. The film is produced by Doug Mitchell, George Miller and Bill Miller. Happy Feet is directed by George Miller. Visit http://www.happyfeetmovie.com/ .

This press release contains forward-looking statements within the meaning of the Securities Act of 1933 as amended. These statements reflect management's current views with respect to future events and financial performance. Actual results may differ materially from those expected because of various risks and uncertainties, including, but not limited to changes in general economic and real estate conditions, changes in the interest rate environment and the availability of financing, construction delays, and adverse changes in the retail industry. Other risks and uncertainties are discussed in the company's filings with the Securities and Exchange Commission including its most recent Annual Report on Form 10-K.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060918/DEM007
http://www.newscom.com/cgi-bin/prnh/20051005/TAUBMANLOGO
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN2
PRN Photo Desk, photodesk@prnewswire.com
Source: Taubman Centers, Inc.; Warner Bros. Pictures

CONTACT: Karen MacDonald, Director, Communications, Taubman Centers
Inc., +1-248-258-7469, kmacdonald@taubman.com ; Marc Cohen, VP, National
Publicity, Warner Bros. Pictures, +1-818-954-6651, marc.cohen@warnerbros.com

Web site: http://www.taubman.com/
http://www.happyfeetmovie.com/

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