Reality Racing Inc Attracts International Media Attention on Heels of 4:1 Forward Stock Split

Reality Racing Inc Attracts International Media Attention on Heels of 4:1 Forward Stock Split

BOCA RATON, Fla., Sept. 18 /PRNewswire-FirstCall/ -- Reality Racing, Inc. (OTC Pink Sheets: RRCG) President Lee F. Schaefer announced that Reality Racing - The Rookie Challenge is attracting exponentially increasing international media attention following the successful execution of today's 4:1 forward split. This influence of this announcement has been widely dispersed throughout the United States, the United Kingdom, Spain, Malaysia, and many other international media conglomerates. The board's unanimous decision to split the stock should broaden the stock's availability to a wider demographic range, while simultaneously expanding the company's ability to increase trading value and equity for its shareholders.

Leading up to this announcement, Reality Racing's President, Lee F. Schaefer and NASCAR(R) legend Bobby Allison have both been featured in numerous radio and television interviews in order to promote and publicize the highly anticipated Reality Racing - The Rookie Challenge. In addition to these interviews, Reality Racing boasts media coverage in a range of other prominent publications, including: Hot Rod Magazine, Washington Business Journal, Orlando Business Journal, Autochannel.com, Insider Racing News, World Screen News, C21 Media in the UK, New Strait Times Online in Malaysia, and Bolsamania.com in Spain.

Reality Racing's President, Lee F. Schaefer, stated, "Our new TV concept, Reality Racing - The Rookie Challenge, combines the widespread allure of stockcar racing with the ever-expanding popularity of reality TV. It gives fifteen complete amateur racers a chance to get behind the wheel and see if they have what it takes to race professionally. Our stock split paves the way for fans to earn a valuable chance to join the Reality Racing team as we soar past the finish line with top TV ratings.

"When we started working on this concept, we knew that there were roughly 75 million racing enthusiasts, in addition to tens of millions of people who regularly tune in to reality television programs. Now that we have a better understanding of the overwhelming popularity of these concepts, we are anticipating massive success for Reality Racing - The Rookie Challenge, and expect that this success should increase our shareholder value, which will in turn benefit our entire investment community. It's an incredibly exciting time for the company -- we're growing by the day. With this vast daily growth, we intend to give the people who have buckled-up next to us every opportunity to benefit from being involved in this thrilling new reality show concept."

Nextel Cup(R) Series and NASCAR(R) legends Bobby and Donny Allison, Cale Yarborough, Rusty Wallace and Junior Johnson are just a few of the confirmed racing superstars who will act as judges and mentors for the contestants. The winner of Reality Racing - The Rookie Challenge will be given the opportunity to drive professionally in a NASCAR-sanctioned race, to receive international exposure as a future racing superstar, and to earn both a cash award and gold championship ring.

Information can be obtained by viewing the Reality Racing website at http://www.realityracingtv.com/

Safe Harbor

Forward-looking statements made in this release are made pursuant to the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. Forward-looking statements made by Reality Racing, Inc. are not a guarantee of future performance. This news release includes forward-looking statements, including with respect to the future level of business for the parties. These statements are necessarily subject to risk and uncertainty. Actual results could differ materially from those projected in these forward- looking statements as a result of certain risk factors that could cause results to differ materially from estimated results. Management cautions that all statements as to future results of operations are necessarily subject to risks, uncertainties and events that may be beyond the control of Reality Racing, Inc. and no assurance can be given that such results will be achieved. Potential risks and uncertainties include, but are not limited to, the ability to procure, properly price, retain and successfully complete projects, and changes in products and competition.

For investor relations information, contact:
Gabe Sandler
Sandler Communications, Inc.
Phone: 866-772-0118
Email: info@sandlercommunications.com

Source: Reality Racing, Inc.

CONTACT: Gabe Sandler of Sandler Communications, Inc., +1-866-772-0118,
info@sandlercommunications.com

Web site: http://www.realityracingtv.com/

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