Netflix and USA WEEKEND Partner on 'Netflix Movie Picks' Promotion

Netflix and USA WEEKEND Partner on 'Netflix Movie Picks' Promotion

Online Sweepstakes Tests Consumers' Movie Knowledge With Weekly Trivia Questions

LOS GATOS, Calif., and MCLEAN, Va., Sept. 13 /PRNewswire-FirstCall/ -- Netflix, Inc. (NASDAQ:NFLX) and USA WEEKEND Magazine today announced the launch Sept. 15 of "Netflix Movie Picks," a trivia sweepstakes that will test millions of consumers' movie knowledge. Questions could focus on movies like 2004's "Starsky and Hutch" and ask the name of Snoop Dogg's (Huggy Bear's) iguana -- Butch, Corky, Scales or Woogie.

The national promotion, which will run for five weeks beginning this Friday and conclude on Oct. 19, relies on Netflix's fast-growing online presence and USA WEEKEND's strong print reach. Netflix, the world's largest online movie rental service, has over 5 million subscribers and USA WEEKEND reaches over 49 million readers weekly through more than 600 newspapers.

The "Netflix Movie Picks" questions will be published each week in USA WEEKEND Magazine and will direct readers to www.netflix.com/usaweekend to enter the sweepstakes and qualify to win weekly prizes. There also will be sweepstakes information and a link at www.usaweekend.com. Prizes include one-year Netflix memberships valued at $250 each and a grand prize of a Netflix lifetime membership and a state-of-the-art home entertainment center with a combined total value of $4,000.

"USA WEEKEND engages our readers with exciting and interactive content," said Jack Curry, executive editor of USA WEEKEND Magazine. "'Netflix Movie Picks' plays on people's love of movies and fascination with movie trivia and partnering with Netflix on this sweepstakes is a perfect way to bring that to life."

"We're all about making the enjoyment of movies easy and we're thrilled with the opportunity to deliver that message to the millions of USA WEEKEND's readers," said Leslie Kilgore, Netflix's chief marketing officer. "We hope people will have fun with the sweepstakes and join us each week."

Winners will be identified at the promotion's conclusion, with the grand prize winner announced in USA WEEKEND Nov. 12.

As a footnote, the name of Snoop Dogg's iguana in "Starsky and Hutch" was Corky.

About USA Weekend

USA WEEKEND Magazine is a national weekly magazine distributed through more than 600 newspapers in the United States. Awarded for its journalism and design, USA WEEKEND focuses on social issues, entertainment, health, food and travel. The magazine provides Newspaper in Education classroom guides to partner newspapers. usaweekend.com provides enhanced content and interactive magazine features. USA WEEKEND is a Gannett Co., Inc. publication.

About Netflix

Netflix, Inc. (NASDAQ:NFLX) is the world's largest online movie rental service, providing more than five million subscribers access to over 65,000 DVD titles. The company offers a variety of subscription plans, starting at $5.99 a month. There are no due dates, no late fees and no shipping fees. DVDs are delivered for free by the USPS from regional shipping centers located throughout the United States. Netflix can reach more than 90 percent of its subscribers with generally one business-day delivery. Netflix offers personalized movie recommendations to its members and has more than one billion movie ratings. Netflix also allows members to share and recommend movies to one another through its Friends(SM) feature. For more information, visit www.netflix.com.

Source: Netflix, Inc.

CONTACT: Bronagh Hanley of Netflix, +1-408-656-0120, or
bhanley@netflix.com; or Devon White, +1-703-973-3038, or
dlwhite@usaweekend.com, or Ron Hofmann of BWR Public Relations,
+1-310-248-6133, or rhofmann@bwr-la.com

Web site: http://www.usaweekend.com/
http://www.netflix.com/

-------
Profile: intent