HD DVD Delivers Immersive High-Definition Home Entertainment

HD DVD Delivers Immersive High-Definition Home Entertainment

Mobile Attraction Brings Breathtaking Cinematic Experience to Life In Cities Across the Country

LOS ANGELES, Sept. 13 /PRNewswire/ -- More than 20 million households will have High-Definition Television (HDTV) by the end of this year(1), but what good is that razor-sharp picture and extraordinary surround sound if there's not much high-def content to watch? HD DVD makes the most of HDTVs by delivering the latest films, as well as old favorites, in high-definition, with unparalleled picture and sound that immerses viewers in the movie-watching experience. HD DVD is "The Look and Sound of Perfect(TM)."

HD DVD is the only format approved by the DVD Forum that takes the best features of DVD -- the most successful audio/video product ever -- and enhances the cinematic experience with six-times better resolution and significantly better sound quality than regular DVDs. This translates into more explosiony-explosions in movies such as the "Bourne Supremacy" and more bloodcurdling screams in movies such as "Constantine." In addition, movies in HD DVD offer the bonus content you've come to expect from DVDs as well as unprecedented interactive capabilities available via Microsoft's HDi technology such as zooming, picture-in-picture director's commentaries and bookmarking of favorite clips.

"When it comes to HD DVD, seeing is believing, so we know consumers will be blown away when they experience movies in this format," said Craig Kornblau, president of Universal Studios Home Entertainment. "HD DVD lets you truly experience your high-definition TV to its full potential."

That's why HD DVD, supported by top consumer electronics, entertainment, IT, and disc replication companies, is hitting the road this fall to help consumers experience first-hand the next generation in home entertainment.

The HD DVD Mobile Experience will tour cities across the country allowing consumers to plunge into the new world of high-definition and experience the very latest in HD technology. The centerpiece of the attraction is an 18-wheeler that will allow participants to step into "The Look and Sound of Perfect." In 1,200 square feet surrounding the trailer, individuals will explore the many ways to experience HD DVD, including a home theater system with the sharpest, most realistic picture and surround sound, the newest HD DVD-enabled laptops and PCs, and a gaming environment offering a sneak-preview of the much anticipated external HD DVD drive for the Xbox 360 (available later this year). Every display at the HD DVD Mobile Experience will showcase the intense scenes, from high-speed chases to close-call rescues to futuristic fights, from some of the 150 Hollywood movies expected to be available in time for the 2006 holiday season.

In addition to the interactive, high-tech exhibits, one visitor to the HD DVD Mobile Experience in each city will have the chance to unlock "The Look and Sound of Perfect" and walk away with an HD DVD home theater system. Other prizes include gift cards to top home electronics retailers, HD DVD movie titles and more.

For tour dates and locations and for more information on HD DVD, visit http://www.thelookandsoundofperfect.com/.

About HD DVD

The DVD Forum develops and defines DVD formats. Its more than 200 strong membership brings together leaders in movies and entertainment, computing, consumer electronics and software. In November 2003, the DVD Forum selected a single technology as the next-generation, post-DVD standard for high capacity, high definition optical discs -- HD DVD. Now, HD DVD is poised to become the primary visual medium for the age of high-definition TV. The North American HD DVD Promotional Group, Inc. is an organization established promote the HD DVD format and educate consumers in North America. For more information and a complete listing of HD DVD launch titles please visit http://www.thelookandsoundofperfect.com/.

(1) According to 2006 study by In-Stat

Contacts:

Buffy Davis-Hersly
Weber Shandwick
212-445-8133
bdavis-hersly@webershandwick.com

Jennifer Reilly
Weber Shandwick
212-445-8323
jlreilly@webershandwick.com

Source: HD DVD

CONTACT: Buffy Davis-Hersly, +1-212-445-8133,
bdavis-hersly@webershandwick.com, or Jennifer Reilly, +1-212-445-8323,
jlreilly@webershandwick.com, both of Weber Shandwick, for HD DVD

Web site: http://www.thelookandsoundofperfect.com/

-------
Profile: intent