Mag Rack TV Launches 'Most Outrageous Bird Video Contest'

Mag Rack TV Launches 'Most Outrageous Bird Video Contest'

13 Celebrity Animal Lovers Including Todd Oldham, Tippi Hedren, Ed Begley Jr., Ally Sheedy, Persia White and Sesame Street's Big Bird to Judge Idol-Styled Viral Video Search for the Most Offbeat Avian Talent

NEW YORK, Sept. 25 /PRNewswire/ -- Did you know there's a cockatoo that can not only sing "Jingle Bells," but mimic Sinatra's "My Way?" Then there's Mr. URL, a scarlet macaw owned by a web executive who spews internet jargon like a CEO chasing an IPO. There are birds that quote raps by Eminem, dialogue from Schwarzenegger flicks and the speeches of J.F.K. And let's not forget the avian athletes who ride bikes, pump iron and do gymnastics, or the righteously vain birds who use their perches as catwalks to parade!

All across America, there are pet birds with truly offbeat and outrageous talents -- bird talkers, dancers, singers, models, athletes, even artistes who can paint. Now, thanks to the Mag Rack's "The Pet Shop with Marc Morrone," America's most outrageous birds and their faithful owners are finally getting a forum to celebrate their boldest and most bizarre achievements.

Mag Rack's "Most Outrageous Bird" video submission contest invites bird-owners and -watchers to send in videos of our feathered friends doing amazing and outrageous things. The best of these spirited avian feats will be posted on magrack.com/birds, where cyber-surfers can vote to move their favorite videos closer to winning the grand prize.

These birds and their videographers will not only be in it for the glory, but financial rewards as well. After the entry deadline of November 20, 2006, the public will be invited back to the website to cast their vote for the top 5 finalists. The leading vote-getter will receive the "Pet Shop People's Choice" prize and a $1,000 grand prize.

And since this is a contest all about "star-quality," Mag Rack is also lining up a celebrity judging panel to award a second $1,000 "Celebrities Choice" prize to one of the top five birds. Led by Marc Morrone, the host of Mag Rack's 25-part On Demand series, "The Pet Shop," the panel is comprised of a broad array of animal loving notables who know all about style and star-quality, including: Edward Asner, Ed Begley Jr., Dom DeLuise, Tippi Hedren, Davy Jones, Rue McClanahan, Michael Musto, Todd Oldham, Ally Sheedy, Carol Spinney, Joan Van Ark, Persia White and Jo Anne Worley.

To enter, bird lovers can send video on disc or tape to Mag Rack's Most Outrageous Bird Search, c/o Mag Rack, 11 Penn Plaza, 17th Floor, New York, NY 10001. Full contest details and the best entries will be posted at www.magrack.com/birds.

About Mag Rack

Mag Rack ignites viewers' interests and establishes On Demand television as an entertainment destination. The premier On Demand television network, Mag Rack helps viewers get into the things they love -- from cars to guitars, motorcycles to fitness, kids shows to video games, relationships to pets -- by showcasing expert on-air personalities and dynamic programs that inspire them to go even further. Mag Rack is the first television network to produce original entertainment created exclusively for on-demand. With shows such as Katie Brown @ Home, 24seven gamer, Guitar Xpress, The Pet Shop with Marc Morrone and John Lithgow's Paloozaville, Mag Rack's "TV for Whatever Turns You On" puts the viewer in control of their own potential by providing 24/7 "always on" programming that is truly exciting and that cannot be found elsewhere on television. For more information, visit www.magrack.com.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE:CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.

Source: Mag Rack

CONTACT: David Masure-Bosco of Mag Rack, +1-646-273-7383,
dabosco@rainbow-media.com; Sal Cataldi of Cataldi PR, +1-212-244-9797,
sal@cataldipr.com, for Mag Rack

Web site: http://www.magrack.com/
http://www.magrack.com/birds

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