Bloomberg TV Ranked No. 1 in Europe With 48% Audience Increase

Bloomberg TV Ranked No. 1 in Europe With 48% Audience Increase

Bloomberg TV the Only Pan-European Channel With Increase in Weekly Audience, Says EBRS

NEW YORK and LONDON, Sept. 25 /PRNewswire/ -- Bloomberg, the leading global provider of data, analytics and news to the business and financial community, today announced that daily viewership of its BLOOMBERG TELEVISION(R) Pan-European service expanded by 48% during the past 12 months, according to the IPSOS European Business Readership Survey ("EBRS") 2006 released this week. EBRS 2006 found that BLOOMBERG TELEVISION out-performs all other Pan-European business and financial news channels in both total daily audience and increase in weekly audience. Bloomberg's 68.1% net share of daily audience reflects a 48% increase in daily audience reach from the previous year, and is more than double number 2-ranked CNBC's 31.9% share.

Among all print, internet and broadcast media measured in the study, BLOOMBERG TELEVISION ranked 4th in delivering Pan-European media to C-Level corporate officers, behind only Financial Times, CNN and Frankfurter Allgemeine Zeitung, and 5th in importance for business leaders in the FT Top 500 companies, behind only Financial Times, Frankfurter Allgemeine Zeitung, The Economist and Harvard Business Review.

The biennial survey conducted by IPSOS is the 16th edition in the EBRS series, first published in 1973. EBRS measures the media consumption of the most influential decision makers in Europe. EBRS 2006 covers the following 17 European countries: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and UK.

"The dramatic growth of BLOOMBERG TELEVISION throughout Europe reflects the region's surging demand for high-quality, real-time business news," said Brian Martinez, Managing Editor of BLOOMBERG TELEVISION in Europe. "By broadcasting in five languages throughout Europe we provide both the local and global financial news that business leaders need, backed by the 2,000-strong worldwide BLOOMBERG NEWS(R) organization."

BLOOMBERG TELEVISION is distributed throughout the Europe, Middle East & Africa regions to 78 million households across cable, direct to home satellite, broadband and terrestrial networks. In this geographic area BLOOMBERG TELEVISION provides real time data, market coverage and in-depth analysis via six channels comprising a pan-regional English language service, plus dedicated local language channels for the French, German, Italian, Spanish and UK markets.

About Bloomberg

Bloomberg is the leading global provider of data, news and analytics. The BLOOMBERG PROFESSIONAL(R) service and Bloomberg's media services provide real-time and archived financial and market data, pricing, trading, news and communications tools in a single, integrated package to corporations, news organizations, financial and legal professionals and individuals around the world. Bloomberg's media services include the global BLOOMBERG NEWS(R) service with more than 2,000 professionals in 126 bureaus worldwide; the BLOOMBERG TELEVISION(R) 24-hour business and financial network produced and distributed worldwide on ten separate channels in seven languages; and BLOOMBERG RADIO(SM) services which provide up-to-the-minute news on XM, Sirius and WorldSpace satellite radio around the world and on WBBR 1130AM in New York. In addition, Bloomberg publishes Bloomberg Markets(R) magazine and BLOOMBERG PRESS(R) books for investment professionals. For more information please visit http://www.bloomberg.com/.

Source: Bloomberg

CONTACT: Judith Czelusniak of Bloomberg LP, +1-212-617-4273,
jczelusniak@bloomberg.net

Web site: http://www.bloomberg.com/

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