I Can't Believe It's Not Butter!(R) Hunk Greg Vaughan Turns Up the Heat in the Kitchen

I Can't Believe It's Not Butter!(R) Hunk Greg Vaughan Turns Up the Heat in the Kitchen

Soap Star, Greg Vaughan Joins Unilever Executive Chef Richard Poye to Demonstrate Delicious New Dishes

ENGLEWOOD CLIFFS, N.J., Sept. 18 /PRNewswire-FirstCall/ -- Today Greg Vaughan, star of General Hospital and newly crowned I Can't Believe It's Not Butter!(R) hunk, is turning up the heat in the kitchen! Greg and Unilever Executive Chef, Richard Poye created a menu of three sumptuous dishes sure to melt the hearts of fans everywhere. Fans can go to www.tasteyoulove.com today to find recipes and see the dynamic duo show their passion for food on a virtual cooking show featuring the simple new dishes for the fall.

"I've been known to create some magic in the kitchen, but these dishes are sure to please everyone," Greg said. "Every dish is simple, delicious and includes the delectable taste of I Can't Believe It's Not Butter!(R) spread."

The new recipes are available today on www.tasteyoulove.com and include:
* Roasted Chicken with Fresh Herbs and Shallot Gravy
* Creamy Roasted Garlic Mashed Potatoes
* Green Beans with Toasted Pecans

Each recipe includes a step-by-step virtual cooking demonstration that ranges from four to seven minutes and includes commentary from both Greg and Chef Poye. Each dish is prepared with I Can't Believe It's Not Butter! (R), now with twice the sweet cream buttermilk for even more fresh butter taste that's still naturally cholesterol free*.

"Greg was very comfortable and competent in the kitchen and it was great to have his help while preparing these dishes," said Chef Poye. "As you can see from the virtual cooking show, we had a lot of fun creating these dishes and I know that families around the country will enjoy cooking them too."

Aside from Greg Vaughan's duties as the I Can't Believe It's Not Butter!(R) hunk, he plays Lucky Spencer on ABC's General Hospital. Greg began his path to "hunkdom" after high school as a model for Giorgio Armani. After several years as a model, Greg began acting and has since starred on CBS's The Young and the Restless and currently can be seen on General Hospital. Greg's grandparents owned a restaurant in Texas while he was growing up and he grew to love cooking in their kitchen.

Chef Richard Poye also got his start cooking in the family business, coincidentally, also in Texas. Richard graduated from the prestigious Culinary Institute of America and honed his skills in The Occidental Restaurant, Asia Nora and Aux Beaux Champ. His food has delighted everyone from U2 and The Rolling Stones to world leaders like Mikhail Gorbachev and several US Presidents. Chef Poye has been a part of many new product developments for Unilever and is involved in everything from Research & Development to Consumer Foresight.

*Contains 8g fat, 2 g saturated fat per serving

About Unilever

Unilever [NYSE: UL, UN], one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.

In the United States these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs approximately 15,000 people in 66 office and manufacturing sites in 24 states and Puerto Rico- generating more than $9 billion in sales in 2005. For more information visit www.unileverusa.com.

Contact: Cody Adams
M Booth & Associates
212-481-7000 x 3215
codya@mbooth.com

Source: Unilever

CONTACT: Cody Adams of M Booth & Associates, +1-212-481-7000 x 3215, or
codya@mbooth.com

Web site: http://www.unileverusa.com/
http://www.tasteyoulove.com/

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