GUBA Promotion Increases Movie Sales 1000%
GUBA Promotion Increases Movie Sales 1000%
Video Networking Site Experiences Drastic Sales and Traffic Increases as a Result of Movie and TV Show Price Deduction Promotion
SAN FRANCISCO, Calif., Sept. 11 /PRNewswire/ -- GUBA, a leading video entertainment site, today announced the month-long results of its Premium Content Promotion launch, reducing all pricing on feature-length films and TV programming downloads.
During a 30-day period, GUBA's market research revealed that offering users a significant price-cut for its extensive library of hit movies and TV programs on www.guba.com boosted the site's total sales 1000% and its traffic more than doubled.
"We're extremely keen to understand the right pricing model for consumers when it comes to movies and television online," said Thomas McInerney, CEO of GUBA. "Price obviously matters, and we intend to experiment as much as we can to determine the right model. We're of course quite pleased to be ahead of Amazon and Apple on this."
GUBA continues to be first web service enabling users to buy and rent premium content and new release titles at the lowest price anywhere. For a limited time, GUBA users can buy downloadable movies for $9.99 on the same day that the movie is released on DVD. Users can buy catalog movie titles for $4.99 and TV show episodes for $0.49. During this promotion users can rent movies for $0.99.
GUBA users can watch movies on their PC in minutes after purchase without having to download additional software.
About GUBA
Founded in 1998, GUBA is headquartered in San Francisco, California. A privately-held company, GUBA is a leading online video destination helping users browse, download, share and buy user-generated content and hundreds of MPAA-approved movies and TV shows. GUBA enables rapid download to the PC, iPod, PSP, and other portable devices. Users can watch videos in Flash, QuickTime, Windows Media formats, and can stream videos in their home network using Windows Media Center and Apple's Front Row technology.
For more information about GUBA, please visit www.guba.com .
Source: GUBA
CONTACT: Adriana Gascoigne, Director of Public Relations of GUBA,
+1-415-399-5978, or +1-415-216-6024, or adriana@guba.com
Web site: http://www.guba.com/
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