Fall Television Seeks to Connect the Disconnected -- Video Available

Fall Television Seeks to Connect the Disconnected -- Video Available

The Rash Report Calls New Fall Season 'Best in Years'

MINNEAPOLIS, Sept. 7 /PRNewswire/ -- The aftermath of 9/11 is finally hitting Hollywood. According to John Rash, nationally-recognized media expert, it's taken five years for TV shows to reflect the increasingly inward focus that the 9/11 tragedy has impressed on the country.

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"After honoring the rescuers and heroes of the day, the television landscape exploded with dramas that provided concrete facts in a chaotic world -- the CSI and Law & Order franchises," explains Rash. "This fall, the focus shifts inward toward our individual vulnerability and insecurity. Not surprisingly, this season is the most relatable and most creative in recent years."

The Rash Report, produced by national advertising agency Campbell Mithun and authored by Rash, senior vice president and director of media negotiations, delves into the complex themes being acted out on the small screen. Used to inform advertisers and media about the fall television season for over a decade, the report (previously called Media Impressions) draws on Rash's extensive expertise in selecting each fall's definite hits and guaranteed misses.

Commenting on social themes, pop culture trends and the effects that digital recording devices like TiVo are having on the television landscape, The Rash Report informs audiences interested in both casual primetime viewing and multi-million dollar advertising purchases. Whether naming this year's best show (Studio 60 on the Sunset Strip) or critiquing the worst (the telenovelas that will fill the MyNetworkTV schedule), Rash travels through the network schedule with charming wit and enlightening honesty.

"I've tried to provide the television viewing audience with an educated view of the network's fall offerings, while offering my unbiased take on the hits and misses," said Rash. "Network television is changing -- from scheduling shifts to new shows to untouched themes -- and the audience should be excited to be along for the ride."

About The Rash Report

The Rash Report is an annual guide to the new fall television season written by John Rash, Senior Vice President, Director of Media Negotiations for Campbell Mithun. As a guide to the nightly Nielsen race as well as synopsis and commentary for each show, The Rash Report takes into account the cultural, creative and commercial factors shaping the dynamics of America's most accessible cultural form, television, as well as looks at how network TV is leading -- and following -- the culture at large.

About Campbell Mithun

With a 73-year legacy as a pioneering national agency, Campbell Mithun provides its clients with integrated communications solutions. Following tenets laid out by founder Ray Mithun, the agency embraces a hardworking culture that produces profitable ideas for its clients.

To view The Rash Report online, visit http://www.rashreport.com/ .

Video: http://www.prnewswire.com/mnr/falltv/25372
Source: Campbell Mithun

CONTACT: Media, Katie Anderson of LaBreche Murray Public Relations,
+1-612-392-7607, kanderson@labrechemurray.com

Web site: http://www.rashreport.com/

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