Faith-Based Content Debuts With Alltel Wireless

Faith-Based Content Debuts With Alltel Wireless

'The Mobile Word' Featuring Religious Video and Audio Now Available on Alltel Phones

SAN DIEGO, Sept. 27 /PRNewswire/ -- Unity In Values, a leader in Christian mobile content, today announced that Alltel Wireless customers will be the first to have access to The Mobile Word, the only mobile channel to provide young Christians with content that is entertaining and relevant to their faith.

The Mobile Word is a youth-oriented Christian BREW application available in North America with active involvement from major ministries including those of Pastor Greg Laurie, the senior pastor of the Harvest Christian Fellowship, the eighth-largest church in America, and Pastor Guillermo Maldonado, founder of "El Rey Jesus" Church, one of the fastest-growing churches in the South.

"Until now, Christian youth have been underserved in the mobile content space," said Wade McGill, senior vice president of product management, for Alltel Wireless. "The Mobile Word provides a dynamic, mobile offering for this audience, allowing an ever-growing number of Alltel customers to readily access content that is important to them."

The Mobile Word, available today via Alltel's Axcess Shop, provides customers with the ability to experience Christian video and audio programming from noted ministries, as well as an extensive library of Christian music, video Bible verses and inspirational messages.

"Young Christians want to have cool mobile content just like any other group of young people, but they also want content that is faithful and relevant to their lifestyle. The Mobile Word will offer everything from Christian hip hop to extreme sports to the Bible," said Fred Clarke, president of Unity In Values.

About Alltel Wireless

Alltel (NYSE:AT) is owner and operator of the nation's largest wireless network and has more than 11 million wireless customers. For more information about Alltel, please visit http://www.alltel.com/ .

About Unity In Values

Unity In Values, the leader in Christian mobile content, is a Christian organization dedicated to the promotion of the values needed to maintain strong, unified families through the world's most popular communication device, the mobile phone. Available through wireless carriers, Unity In Values has a series of compelling services, including mobile video, ringtones, wallpapers and applications, to help young people pursue a life in Christ and helping ministries spread the Gospel. Unity In values, an Equal Elements invested company, is privately held. For more information, please visit www.unityinvalues.com .

Source: Unity In Values

CONTACT: Andrew Moreau, Vice President of Corporate Communications of
Alltel Wireless, +1-501-905-7962, or andrew.moreau@alltel.com; or Kelly
Poffenberger, Sr. Account Executive of Weber Shandwick, +1-949-724-1263, or
kpoffenberger@webershandwick.com, for Unity In Values

Web site: http://www.unityinvalues.com/
http://www.alltel.com/

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