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International Entertainment News

Wednesday, September 27, 2006

Indy Film-Inspired 'Do Not Contact List' Becomes Online Grass-Roots Campaign

Indy Film-Inspired 'Do Not Contact List' Becomes Online Grass-Roots Campaign

- New 'Do Not Contact Registry' Aims to Restrict Multi-Level Marketing Communications -

SALT LAKE CITY, Sept. 27 /PRNewswire/ -- What began as an innovative strategy to promote the film "Believe" has become an authentic -- yet still tongue-in-cheek -- online campaign with the goal of limiting the contact between multi-level marketing or direct-sales companies and the general public. Modeled on the official 'Do Not Call' list targeted at telemarketers, the new 'MLM Do Not Contact Registry' can be found at www.donotcontactlist.com. As people register with the site, their names and city of residence will be shared with the major multi-level marketing companies to alert them that the registering party no longer wishes to be contacted by any of its representatives.

"We originally set up the 'Do Not Contact Registry' as a fun, online marketing tool for our film, and it remains primarily that, but as people heard about it and signed up, we received request after request to make the registry real by sharing the names with the various multi-level marketing companies out there," explained Loki Mulholland, creator of the Do Not Contact Registry and writer and director of "Believe." "And our goal, once enough people sign up, is to somehow make it official by eventually taking it to Congress."

Mulholland, himself a former distributor for one of the world's largest MLM companies, says the number of people who have signed up and shared their stories has been overwhelming. "I was unprepared for the level of response we've received and the stories that have been shared with us. It seems like almost everyone has a personal experience with at least one of the many MLM companies out there."

Some of the stories that have been shared on the website include: A couple that lost $60,000 over 12 years. A gentleman who dropped out of college to make it big in multi-level marketing only to lose $7,000 over an eight-month period. And, most tragic are the tales of people being contacted about "cures" for various diseases that they themselves or a loved one suffers from, plus being told they could make money off this "cure."

Set in the anywhere-USA town of Springfield, BELIEVE tells the story of Adam Pendon (Larry Bagby, "Walk the Line") a struggling steel mill truck driver trying to support his family. When the mill unexpectedly closes, Adam's life is thrown upside down by his new unemployment. While worrying about the loss of his job, Adam is approached by a slick, well-dressed and confident salesman, Mark Fuller (Lincoln Hoppe, "Saints and Soldiers"), who, it would seem, has a business opportunity and quick fix to Adam's financial woes. From there, Adam is plunged into Believe Industries' surreal multi-level marketing world.

For more information on BELIEVE, visit www.believethemovie.com.

Contact: Aaron Evans
801-243-9599
aevans@lovecomm.net

Source: Believe Ventures, LLC

CONTACT: Aaron Evans, +1-801-243-9599, aevans@lovecomm.net, for Believe
Ventures, LLC

Web site: http://www.donotcontactlist.com/
http://www.believethemovie.com/

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