Dana Buchman Helps Women Discover their Inner Diva; Fashion Designer Dana Buchman Creates Collection for QVC(R)

Dana Buchman Helps Women Discover their Inner Diva; Fashion Designer Dana Buchman Creates Collection for QVC(R)

WEST CHESTER, Pa., Sept. 20 /PRNewswire/ -- Fashion designer Dana Buchman has revolutionized the modern woman's wardrobe over the past two decades, creating timeless pieces that can be worn from the office straight into the weekend. Now Buchman is launching a distinctive line especially for QVC, slated to debut on September 23 at 3 PM (ET).

The Diva by Dana Buchman collection features a variety of versatile pieces that take a fresh approach to everyday dressing. From jeans to tailored jackets in warm color tones and prints, Diva by Dana Buchman offers wardrobe essentials to suit a plethora of women and their individual fashion needs. Items in the collection range in price from approximately $43.00 to $145.00.

"It's always a thrill to be in the fitting room with my customers across the country," says Dana Buchman. "Now I get to bring an exclusive collection into their living rooms. This will be exciting and fun!"

Key items in the Diva by Dana Buchman line include a leopard print knit jacket with suede trim and notch collar, a silk chiffon carwash skirt, and a fluid matte jersey tunic with elongated side slits and adjustable retro belt. Buchman, a board member of the prestigious Council of Fashion Designers of America, designed this classic and casual blend to represent how today's woman approaches fashion.

"QVC is proud to add Dana Buchman to our designer repertoire," says Annette Repasch, QVC vice president of fashion merchandising. "Dana designs for real women and her unique eye for both cutting-edge trends and classics has made her an authority in the fashion world. We are confident our customers will be inspired by Dana's personal story and entrepreneurial beginnings and fall in love with this special collection."

Diva by Dana Buchman will be available beginning September 23, 2006 at 800.345.1515 or http://www.qvc.com/.

About Dana Buchman

Dana Buchman has been at the helm of her eponymous brand for nearly two decades, creating clothes for the real women who run this country's businesses, families and communities. Her designs are worn by philanthropists, politicians, businesswomen, celebrities and stay-at-home mothers. Today the line is totally blurred and fashion is more fun than ever. As a woman whose life has many roles, she knows what type of lives women lead and she designs with this in mind. A cum laude graduate from Brown University, Buchman was a President's Fellow at the Rhode Island School of Design and earned an Advance Degree in Fashion at London's St. Martin's School of Art. She has been a member of the Council of Fashion Designers of America since 1991, and currently sits on its board.

About QVC

QVC, Inc., a $7 billion company, is an e-commerce leader, marketing a wide variety of brand name products in such categories as home furnishings, licensed products, fashion, beauty, electronics and fine jewelry. QVC, which celebrates its 20th birthday this year, reaches over 160 million homes worldwide. Other divisions/subsidiaries include QVC.com, QVC @, QVC Local and QVC ProductWorks. The QVC Studio Tour is located at the company's world headquarters in West Chester, Pa. QVC is a subsidiary of Liberty Media Corporation.

Source: QVC, Inc.

CONTACT: Amanda Scanlan, +1-484-701-2030, amanda_scanlan@qvc.com, or
Jennifer Scalora, +1-484-701-3262, jennifer_scalora@qvc.com, both of QVC

Web site: http://www.qvc.com/

-------
Profile: intent