AccessIT Speeds Digital Availability of Alternative Content Through Exclusive Agreement with the Bigger Picture

AccessIT Speeds Digital Availability of Alternative Content Through Exclusive Agreement with the Bigger Picture

- New Agreement Will Make Alternative Programming Immediately Available to Any Digitally-Equipped Theatre Nationwide -

MORRISTOWN, N.J., Sept. 20 /PRNewswire-FirstCall/ -- Access Integrated Technologies, Inc. ("AccessIT") (NASDAQ:AIXD) announced today it has reached an exclusive agreement with alternative content provider, The Bigger Picture (http://www.thebiggerpicture.us/), to make its entertainment programming available to all exhibitors across the country equipped with 2K digital projectors, including more than 785 deployed as of August 31 by its Christie/AIX business unit.

Under terms of the agreement, The Bigger Picture and its Kidtoon Films Division have contracted with AccessIT to handle the 2K digital distribution of its programming for children, teens and adults. The programs include G-rated movies for kids on the weekends, anime films for teen and college audiences and inspirational films from Fox Faith, a unit of Twentieth Century Fox Studios. AccessIT will provide all back office management and delivery services, and will receive virtual print fees for feature content projected on AccessIT's Christie/AIX deployed digital cinema systems at its exhibitor partners.

Bud Mayo, Chief Executive Officer of AccessIT, said: "One of the principal benefits of digital cinema is its ability to provide audiences with exciting forms of new, unique and targeted entertainment. The alternative content provided by The Bigger Picture can be a key factor in solving one of exhibitors' greatest challenges, the significant and costly under-utilization of their theatres during 'off-peak' hours. This agreement is an important step in our efforts to demonstrate the value and availability of alternative content to exhibitors who have converted to cinema quality digital cinema systems. It will allow them to attract new and under-served audiences in their communities with live and pre-recorded specialty content such as the programs offered by The Bigger Picture."

Jonathan Dern, Co-CEO of The Bigger Picture, commented: "We founded The Bigger Picture to fill a need in the marketplace for theatre content designed to cater to specific, under-served audiences at times when attendance is lowest. Digital technology has enabled us to dramatically broaden the accessibility to this content and AccessIT, as the leader in 2K digital cinema, is clearly the best possible partner for us." Greg Rutkowski, Co-CEO of The Bigger Picture, stated, "We look forward to making our content available for not only AccessIT's deployed screens, but all exhibitors nationwide who have embraced 2K digital technology."

Access Integrated Technologies, Inc. (AccessIT) is the industry leader in providing fully integrated software and services to enable the motion picture entertainment industry and all of its constituents to transition from film to digital cinema. Its studio-backed 4,000 screen ongoing deployment of digital systems is the first and the largest of its kind in the world. The company's Theatrical Distribution System software and electronic satellite delivery services provide studios and content owners with a seamless entry into the digital era while its vendor neutral Theatre Command Center and Exhibitor Management System provide exhibitors with all the tools needed to transition to digital cinema. For more information on AccessIT, visit http://www.accessitx.com/.

The Bigger Picture, and its Kidtoon Films division, is a leader in the digital distribution of movies targeted to specific audiences overlooked by the traditional studios. The Kidtoon Films program releases new, G-rated movies for kids during weekend matinees, with a new film every month including titles such as Scooby Doo in Where's My Mummy?, Tom and Jerry in The Fast and the Furriest, Arthur's Missing Pal featuring Marc Brown's Arthur, My Little Pony: Runaway Rainbow, and the Strawberry Shortcake Sweet Dreams movie. The Bigger Picture is a subsidiary of Sabella Dern Entertainment, a property creation and animation studio that develops, enhances and re-brands global intellectual properties. For more information, visit http://www.thebiggerpicture.us/ and http://www.kidtoonfilms.com/.

Safe Harbor Statement

Investors and readers are cautioned that certain statements contained in this document, as well as some statements in periodic press releases and some oral statements of AccessIT officials during presentations about AccessIT, along with AccessIT 's filings with the Securities and Exchange Commission, including AccessIT 's registration statements, quarterly reports on Form 10- QSB and annual report on Form 10-KSB, are "forward-looking" statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). Forward-looking statements include statements that are predictive in nature, which depend upon or refer to future events or conditions, which include words such as "expects", "anticipates", "intends", "plans", "could", "might", "believes", "seeks", "estimates" or similar expressions. In addition, any statements concerning future financial performance (including future revenues, earnings or growth rates), ongoing business strategies or prospects, and possible future actions, which may be provided by AccessIT's management, are also forward-looking statements as defined by the Act. Forward-looking statements are based on current expectations and projections about future events and are subject to various risks, uncertainties and assumptions about AccessIT, its technology, economic and market factors and the industries in which AccessIT does business, among other things. These statements are not guarantees of future performance and AccessIT undertakes no specific obligation or intention to update these statements after the date of this release.

Contact:

Suzanne Tregenza Moore Michael Glickman
AccessIT The Dilenschneider Group
55 Madison Avenue 212.922.0900
Suite 300
Morristown, NJ 07960
973.290.0080
http://www.accessitx.com/

Source: Access Integrated Technologies, Inc.

CONTACT: Suzanne Tregenza Moore, AccessIT, +1-973-290-0080;
Michael Glickman, The Dilenschneider Group, +1-212-922-0900

Web site: http://www.accessitx.com/
http://www.thebiggerpicture.us/
http://www.kidtoonfilms.com/

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