Bones in Motion Brew Application Enables Powerful Fitness Monitoring and Music Integration

Bones in Motion Brew Application Enables Powerful Fitness Monitoring and Music Integration

BiM Active Transforms Your Mobile Phone into a Converged Communications, Music and Fitness Tracker Device

AUSTIN, Texas, Sept. 27 /PRNewswire/ -- Bones in Motion today announced the launch of its BiM Active application developed for QUALCOMM's BREW(R) solution, which will extend the availability of compelling location-based services (LBS) to more wireless subscribers across the country. The company today also detailed its partnership with Rodale, the publishers of Runner's World and the leading authority on fitness. The BiM Active BREW application allows users to leverage all they love about their mobile phones -- communications, safety, productivity -- with the added feature of a fitness tracker and music capabilities. The vision of one true integrated device is now a reality.

BiM Active enables runners, cyclists and walkers to wirelessly capture and monitor their activity in real-time on GPS-enabled mobile devices. Users with BREW phones that have a music player can also play music while recording their fitness information. When the activity is completed, the exercise information is uploaded to a personal online journal or Web portal on http://www.bimactive.com/. There, users can chart their personal progress and share information such as routes with ratings and reviews. For more information about BiM Active, please visit http://bimactive.com/.

BiM Active was created by Bones in Motion, leveraging the advanced capabilities of QUALCOMM's gpsOne(TM), QPoint(TM), and BREW solutions. gpsOne assisted-GPS technology is integrated into most QUALCOMM chipsets to enable slimmer handsets with greater power-efficiency. The BREW platform enables BiM Active to run simultaneously with a music player allowing for true integration of a fitness tracker tool and music on a mobile phone.

"Whether you are training for a triathlon or walking to get in shape, BiM Active leverages the BREW solution to create a motivational tool that provides instant audible feedback during the activity and support and information online," said Andrew Graham, CEO of Bones in Motion. "Our vision is to create a truly interactive experience and virtual community that helps people achieve their fitness goals, and QUALCOMM's range of technology offerings provide an easy path to quickly support the popular mobile phones our customers are asking for."

"BREW publishers and developers continue to create compelling content that is truly useful for the mobile consumer's lifestyle and the BiM application is a perfect example of such innovation," said Sachin Deshpande, head of Developer Relations for QUALCOMM Internet Services. "Bones in Motion's new BREW application is a perfect blend of LBS capabilities, fitness monitoring and music player and exemplifies what is possible in mobile content today."

The BREW solution drives the discovery and delivery of data services. BREW subscribers benefit from several offerings, which include: uiOne(TM) for rich, integrated and dynamic user experiences with fast access to high revenue services on wireless devices; deliveryOne(TM) for differentiated and tightly integrated, operator managed support and delivery of advanced wireless data content and services; and marketOne(TM) for a quick-to-market, hosted, scalable content delivery service that includes media titles, flexible management and monetization, content provider settlement and business intelligence services. QUALCOMM offers this comprehensive set of BREW offerings to meet the needs of companies delivering mobile products and services around the world.

About Bones in Motion

Bones in Motion (BiM) provides award winning, subscription-based mobile lifestyle phone applications and services. For the active consumer, BiM is a catalyst for extending the mobile phone to become a motivational companion for fun, fitness, sports, diet, and personal safety. For more information on Bones in Motion, please visit http://www.bonesinmotion.com/.

QUALCOMM and BREW are registered trademarks of QUALCOMM Incorporated. gpsOne, QPoint, uiOne, deliveryOne and marketOne are trademarks of QUALCOMM Incorporated. All other trademarks are the property of their respective owners.

Media Contacts:
Lauren Sell
Porter Novelli for Bones in Motion
512-241-2246
lauren.sell@porternovelli.com

Source: Bones In Motion

CONTACT: Lauren Sell, Porter Novelli for Bones in Motion, +1-512-241-
2246, lauren.sell@porternovelli.com

Web site: http://www.bonesinmotion.com/
http://bimactive.com/

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