BET Fall Programming Sizzles With Premiere of BEEF: THE SERIES Wednesday, October 4 at 9 P.M. ET/PT

BET Fall Programming Sizzles With Premiere of BEEF: THE SERIES Wednesday, October 4 at 9 P.M. ET/PT

BURBANK, Calif., Sept. 28 /PRNewswire/ --
WHAT: BEEF: THE SERIES, produced by documentary filmmaker Quincy
Jones III, picks up where his popular 'BEEF' DVDs left off.
From the music industry and the sports arena to everywhere
in between, BEEF: THE SERIES explores the pop culture
conflicts between rivals in every trade. MC battles like
Tupac vs. Biggie have captured the attention and
imagination of modern Hip-Hop fans for decades, but the
controversy and personal clashes have expanded beyond
music. From Kobe vs. Shaq, to Bow Wow vs. Romeo, BET goes
beyond the word on the street to bring you both sides of
the story from the people closest to the friction.
Sometimes beef gets squashed, sometimes beef goes to court,
sometimes beef gets out of control, but if you're looking
for the beef - it's sizzling on BET!

(Photo: http://www.newscom.com/cgi-bin/prnh/20060928/NYTH069 )

SHOW PREMIERE: Wednesday, October 4 @ 9 p.m. ET/PT

SHOW SCHEDULE: Wednesdays from 9-9:30 p.m. ET/PT;
Finale Nov. 8 @ 9 p.m. ET/PT
Encores airing on Mondays @ 3 p.m. ET/PT,
Tuesdays @ 10 p.m. ET/PT, Wednesdays @ 8:30 p.m. ET/PT,
Thursdays @ 1 a.m. ET/PT and Sundays @ 2 a.m. ET/PT

ON THE WEB: http://www.bet.com/pr

ABOUT BET: BET Networks, a subsidiary of Viacom, Inc. (NYSE:VIA)(NYSE:and )(NYSE:VIA.B), is the nation's leading provider of quality

entertainment, music, news and public affairs television
programming for the African-American audience. The primary
BET channel reaches more than 83 million households
according to Nielsen media research, and can be seen in the
United States, Canada and the Caribbean. BET is the
dominant African-American consumer brand with a diverse
group of businesses extensions: BET.com, the Number 1
Internet portal for African Americans; BET Digital Networks
- BET J, BET Gospel and BET Hip Hop, attractive
alternatives for cutting-edge entertainment tastes;
BET Event Productions, a full-scale event management and
production company; BET Home Entertainment, a collection of
BET-branded offerings for the home environment including
DVDs and video-on-demand; and BET Mobile, a service venture
into the lucrative world of ring tones, games and video
content for wireless devices.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060928/NYTH069
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: BET Networks

CONTACT: Tosha Whitten Griggs, +1-818-655-6712,
tosha.whitten-griggs@bet.net, or Zabrina Horton, +1-818-655-6737,
zabrina.horton@bet.net, both of BET Corporate Communications

Web site: http://www.bet.com/

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