Special Genre TV Trend Explodes as First Ever SingleMalt.TV Chooses Narrowstep

Special Genre TV Trend Explodes as First Ever SingleMalt.TV Chooses Narrowstep

NEW YORK, Sept. 28 /PRNewswire-FirstCall/ -- Narrowstep(TM) Inc. (BULLETIN BOARD: NRWS) , the TV on the Internet Company, announced today that it will be providing its proprietary technology platform, telvOS(TM), to launch SingleMalt.TV (www.singlemalt.tv), the world's first TV on IP channel with 24/7 subscription-based programming dedicated to Single Malt Scotch Whisky, a favorite around the world. The channel will launch on Friday, September 29th.

SingleMalt.TV will cater to the malt whisky enthusiast and builds on Narrowstep's success in delivering thriving niche oriented TV on IP channels which have taken the marketplace by storm.

Some of SingleMalt.TV's programming will include:

* MacLean's Miscellany (Stories & Wisdom from Scotland's Leading Whisky
Writer)

* Distillery Drams (Distillery Tours & Exclusive Interviews)

* The Whisky World News (Whisky News from around the Globe)

* The Whisky Chef (French chef/author Martine Nouet Pairs Single Malt
with Fine Cuisine)

* Destination Scotland (Moors & Mountains...Heritage & History...Golf &
Fly-Fishing)

* Festival Follies (Highlights of Single Malt Events in Scotland & Around
the World)

* Assignment: Scotch (In-Depth Stories Prepared by Award-Winning
Journalists)

* Liquid Treasure (Profiles of the World's Top Single Malt Whisky)

Steve Beaumont, CEO of Narrowstep Inc., says "This is an excellent validation of the power of niche broadcasting, given that SingleMalt.TV caters to such a specific target demo. We are thrilled to be the chosen technology partner of such a great global brand."

Rob Draper, President/CEO of Visionmill Productions, the creator of SingleMalt.TV, agrees. "Narrowstep's technology platform is such a proven entity and we knew that partnering with them would help us develop our brand globally and continue to build our audience of the Single Malt enthusiast.

TV on IP channels are a growing proposition in many countries, including the UK, the USA and Germany, and are finding markets hungry for the new platform. Narrowstep's telvOS(TM) system provides the backbone for TV on IP for 90+ channels, representing niche market interest groups ranging from entertainment, tourism, gaming, sports, and local broadcasters who want to expand their market and remove geographical boundaries to broadcasting.

About Narrowstep

Narrowstep(TM) Inc. (BULLETIN BOARD: NRWS) , the TV on the Internet company, is a leading global provider of broadband television services. Narrowstep's proprietary technologies and customer-focused services enable TV channels to be delivered over the Internet. 90+ companies have chosen Narrowstep because it offers the most television-like and true community building broadband experience. The company's telvOS(TM) (Television Operating System(TM)) and nBed(TM) technologies enables the most comprehensive delivery of video to mobile, wireless, Internet, broadband, VOIP and entirely new IP-delivered broadcast services. Narrowstep has launched over 90 channels worldwide. For more information, go to www.narrowstep.com.

About Visionmill:

Visionmill Productions is a Hi-Definition television, film and new media company founded by cinematographer Rob Draper, ACS. A veteran of Hollywood, Draper is known for his work on feature films such as the Sundance winner "Spitfire Grill", and television series such as NBC's "Ed" and HBO's "Tales From The Crypt." He has shot on location in 40 countries. Visionmill creates programming for the global marketplace. Its state-of-the-art production facility offers a fully integrated Hi-Def post-production workflow, with Final Cut Pro offline and online edit suites, an audio suite and color correction services. SingleMalt.TV, created by Draper, is the first of several planned television-on-the-Internet channels to be launched by Visionmill. All program content will originate in HD.

First Call Analyst:
FCMN Contact: nick@bobgoldpr.com

Source: Narrowstep Inc.

CONTACT: Nick Perez of Bob Gold & Associates, +1-310-784-1040,
nick@bobgoldpr.com, for Narrowstep; or Cynthia Cooper of Narrowstep,
+1-212-404-1860, ccooper@narrowstep.com; or Rob Draper of Visionmill
Productions, +1-207-230-0885, ext. 108, rob@visionmillstudios.com

Web site: http://www.narrowstep.com/
http://www.singlemalt.tv/

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