TiVo Awarded 2006 Interactive Television Emmy

TiVo Awarded 2006 Interactive Television Emmy

Academy Recognizes Pioneer of Television Services for Digital Video Recorders for Continued Innovation in Interactive Television Services

ALVISO, Calif., July 27 /PRNewswire-FirstCall/ -- TiVo Inc. (NASDAQ:TIVO), a creator of and leader in television services for digital video recorders (DVRs), is honored to announce that it has been recognized by the Academy of Television Arts & Sciences with a 2006 Emmy Award for outstanding achievement in enhanced television programming. TiVo offers its customers the most innovative and entertaining way to experience television.

"TiVo is proud to receive an Emmy Award and recognition from the Academy and its peers for the innovative services that it provides in enhancing the viewing of television by bringing it to a whole new level," said Tom Rogers, President and CEO of TiVo.

"We are committed to transforming television viewing by being the leaders in translating the latest technological developments into an easy and simple viewer experience," said Jim Barton, CTO and co-founder of TiVo. "From our TiVoCast service to TiVo KidZone, our mission is to provide subscribers the best way to watch television."

This year's Interactive Television Emmy Awards recognize original interactive television programming content, applications and services that have been deployed in the United States between June 1, 2005 and May 31, 2006 and that have demonstrated creative excellence. Other finalists in this category include AOL Music on Demand, CNN Enhanced and DirecTV Interactive Sports. Awards will be presented at the Creative Arts Awards Ceremony at the Shrine Auditorium in downtown Los Angeles on Saturday, August 19.

"TiVo was the very first offering in the DVR space and it is great that they are still leading the way," said Brian Seth Hurst, Governor of the Television Academy's Interactive Media Peer Group. "The TiVo service is certainly impressive in both its offering and user experience and meets the standard of excellence. It's easy to see why the voters deemed it worthy of the Emmy."

About TiVo Inc.

Founded in 1997, TiVo (NASDAQ:TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings and WishList(R) searches, has elevated its popularity among consumers and has created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) transfers and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way.(R)" The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.

NOTE: TiVo, 'TiVo, TV your way.' Season Pass, WishList, TiVoToGo and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. and its subsidiaries worldwide.

Source: TiVo Inc.

CONTACT: Krista Wierzbicki of TiVo Inc., +1-408-519-9438, or
kwierzbicki@tivo.com; or Jeffrey Weir of Sloane & Company, +1-212-446-1878, or
jweir@sloanepr.com, for TiVo

Web site: http://www.tivo.com/

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