Pump Audio and Magnatune Partner to Offer Expanded Licensing and Distribution for Independent Artists

Pump Audio and Magnatune Partner to Offer Expanded Licensing and Distribution for Independent Artists

Deal Brings Magnatune Artists Into the Pump Audio System; Opens Vast Licensing Opportunities Across All Media Platforms

HUDSON VALLEY, N.Y. and BERKELEY, Calif., Aug. 8 /PRNewswire/ -- Pump Audio, the leading provider of quality independent music to content creators globally, and online record label Magnatune announced a partnership today to make music from Magnatune artists available for licensing through Pump Audio. The deal makes Magnatune's selective roster of independent recording artists accessible to Pump Audio's professional customers in TV, advertising and interactive media, while giving the premier independent musicians from Magnatune a potential new revenue channel.

"Magnatune has done an excellent job finding a unique collection of great independent music and offering a fair label relationship to help their artists find an audience," said Steve Ellis, founder and CEO of Pump Audio. "Through this partnership, Magnatune artists will get critical visibility with creative directors and producers around the world."

Pump Audio helps independent musicians license their music to traditional producers in TV, advertising and interactive media through the PumpBox, its advanced search software and delivery system, as well as to content creators of all types through the recently launched MyPump Soundtrack service on the Web. Pump Audio's production customers include MTV Networks, NBC Studios, HBO, New Line Cinema and advertising agency Saatchi & Saatchi. Under Pump Audio's artist friendly system, licensing revenues are split equally with musicians, and the artists retain complete ownership over their music.

"We're pleased to be partnering with another organization within the music industry that takes an explicitly artist friendly stance," said John Buckman, founder and CEO and founder of Magnatune. "The partnership with Pump Audio should expand the opportunities for Magnatune artists to gain exposure and new fans for their music through the thriving music licensing market in which Pump Audio is so active."

"Typically artists make very little, if any, money on their own music and have to rely on concert tours and merchandise to survive," explains Buckman. "Magnatune was founded on the concept that artists should be able to profit directly from their own recorded work, and we're always happy to work with other organizations like Pump Audio that share this vision."

About Magnatune

Founded in 2003, Magnatune (www.magnatune.com) is an independent, online record label and music store that sells and licenses its entire catalog of over 200 independent recording artists in every genre. Magnatune supports fair-trade music and shares equally all revenue with recording artists. All music can be previewed in full, free of charge with a "try before you buy" philosophy. For more information, please visit the Magnatune website at www.magnatune.com .

About Pump Audio

Pump Audio licenses the world's best independent music to content creators worldwide. Founded in 2001, Pump Audio has established itself as a leading provider of digital music for TV and advertising producers. Now Pump Audio is becoming the soundtrack of the Internet, opening Web access to its catalog of tens of thousands of songs so creators of all types can build music into their video and interactive productions. With Pump Audio, artists can license their music into productions without giving up any ownership, while content creators can discover new music ready for use. Based in the Hudson Valley, Pump Audio can be found at http://www.pumpaudio.com/ .

Source: Pump Audio

CONTACT: Matt Hicks of SutherlandGold Group, +1-415-722-3603, or
matt@sutherlandgold.com, for Pump Audio

Web site: http://www.magnatune.com/

Web site: http://www.pumpaudio.com/

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