Instant Def Media Advisory

Instant Def Media Advisory

The cast members of Instant Def (aka Black Eyed Peas) are available for a limited number of print media phone interviews tomorrow afternoon, August 23rd, in advance of the final episode of the online Instant Def series

PRINT MEDIA: To schedule interviews, please immediately contact:

Laura Ehret 704-632-2010
lehret@elevationgrp.com

Denny Young 216-363-1660
dyoung@elevationgrp.com

The fifth and final digisode will go live on September 8, 2006 at www.InstantDef.com. The complete, 20-minute story production will be available at that time.

INSTANT DEF BACKGROUND

Four Of Five Instant Def Digisodes Starring will.i.am, Fergie, Taboo and
apl.de.ap Now LIVE At InstantDef.com

HACKETTSTOWN, N.J. - InstantDef.com went live June 5, posting the first of five digisodes starring musical artists will.i.am, Fergie, Taboo and apl.de.ap as hip-hop group Instant Def. The web-based program is an effort by Snickers to appeal to the influential teen market via a series of digital films complete with futuristic story lines, comic-book style graphics and an all- star cast.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060530/CLTU040)

In the digi-sodes, will.i.am, Fergie, Taboo and apl.de.ap star as Snickers factory workers by day and 'defenders of old school hip hop' by night. The foursome discovers superpowers when they come in direct contact with Snickers after an incident in the plant.

The idea was created by advertising agency BBDO New York in collaboration with Form TV's Jesse Dylan and will.i.am, who also created the theme song and mixed music for all of the "sodes."

Four of the five consecutive webisodes are live on the site, with the final digisode going live September 8, 2006.

"You know, this is fresh," will.i.am said of working with Snickers in the creative process. "You mean I can make music, incorporate it into a film that's on the internet and wherever else we can get it played? Oh, that's tomorrow ... all the way."

"I was very attracted to this project because Snickers gave me creative freedom," Fergie said. "I had always dreamed of being a comic book character. I've always had this thought in my head of what I wanted to do with it. And so then they came to me with this idea and I said I know what I want to do."

PRNewswire -- Aug. 22

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060530/CLTU040
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Masterfoods USA

Web site: http://www.instantdef.com/

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Profile: intent