One True Media and Pump Audio Announce Agreement to License Music for Consumer Generated Online Videos

One True Media and Pump Audio Announce Agreement to License Music for Consumer Generated Online Videos

Companies Team Together to Solve Music Copyright Issues for Internet Video Sharing; One True Media Users Can Choose From Hundreds of Songs to Create Their Own Music Videos and Post to Popular Video Sharing Sites

REDWOOD CITY, Calif. and HUDSON VALLEY, N.Y., Aug. 22 /PRNewswire/ -- One True Media, a free online service that helps people easily turn their video and photos into online video stories, and Pump Audio, the leading provider of quality independent music to content creators globally, announced today an agreement to enable online video creators to legally use copyrighted music as a part of their video. One True Media joins Pump Audio's roster of production customers such as MTV Networks, NBC Studios, HBO and New Line Cinema as the first online, consumer-generated video partner.

One True Media has grown quickly, increasing registered users by more than 100 percent since June to reach more than 600,000 users creating thousands of videos every day to share online or through personalized DVDs. Additionally, today One True Media introduced the ability to easily post videos to popular video sharing sites YouTube and Google Video.

"Consumers are creating thousands of videos on our site every day and music is a huge part of the experience," said Mark Moore, founder and CEO, One True Media. "Music from Pump Audio's diverse set of independent artists will give our consumers exactly what they need to create the videos they want and also provide artists with the appropriate compensation for their work."

"One True Media is leading the way by offering a legal music solution to consumers so they can make their video creations even more appealing," said Steve Ellis, founder and CEO, Pump Audio. "The rapid growth in user generated video is an exciting area of opportunity for our independent artists, and this relationship confirms our belief that Pump Audio is uniquely positioned to be able to solve a major legal hurdle facing companies in this space."

With this agreement, One True Media is enabling consumers to choose from more than 11 categories of music to set the most compelling mood and tone for their videos. The music will be free for users of One True Media. Categories include: Action/Sports, Sweet/Sentimental, Funny/Quirky, Good Times, Sad/Wistful, Sexy, Love, Inspirational, Mellow/Chill Out, Scary/Dramatic, and Holiday.

One True Media is licensing music from Pump Audio's catalog of more than 65,000 tracks. Because Pump Audio works directly with thousands of independent artists worldwide, its unique licensing system allows it to manage and deliver the rights to use tracks in online productions. Under Pump Audio's artist friendly system, licensing revenues are split equally with musicians, and the artists retain complete ownership over their music.

One True Media Makes Everyone a Creator

One True Media offers an unmatched online experience combined with a rich array of customizable DVDs, sharing options and photo book keepsakes so consumers can build, tailor or update their personal video stories with ease. To get started, consumers can upload their home video and photos directly to the site or send digital media to One True Media. Then, with no software to download, they can quickly create stories with the simple yet powerful editing tools on the site. Once finished, consumers can share their video stories online via YouTube, MySpace, Google Video, Typepad, Xanga and other online communities. Consumers can also email their videos, download them for the Video iPod, or create a personalized DVD or photo book for viewing or giving as gifts.

Learn more about One True Media at www.onetruemedia.com .

About One True Media

One True Media is an exciting new service for friends and families to easily create and share their priceless photos and videos on the web. One True Media focuses on the creative process, making it fun to tell and share video stories set to music with the most important network you have -- your friends and family. One True Media offers an unmatched experience combined with a rich array of customizable DVDs, online sharing options and photo book keepsakes so users can build, tailor or update their personal video stories with ease.

About Pump Audio

Pump Audio licenses the world's best independent music to content creators worldwide. Founded in 2001, Pump Audio has established itself as a leading provider of digital music for TV and advertising producers. Now Pump Audio is becoming the soundtrack of the Internet, opening Web access to its catalog of tens of thousands of songs so creators of all types can build music into their video and interactive productions. With Pump Audio, artists can license their music into productions without giving up any ownership, while content creators can discover new music ready for use. Based in the Hudson Valley, Pump Audio can be found at www.pumpaudio.com .

Source: One True Media; Pump Audio

CONTACT: Erika Shaffer of SutherlandGold Group, +1-206-972-5514, or
erika@sutherlandgold.com, for One True Media and Pump Audio

Web site: http://www.pumpaudio.com/
http://www.onetruemedia.com/

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