PR Newswire Broadcast Minute and Podcast for Tuesday, August 22, 2006

PR Newswire Broadcast Minute and Podcast for Tuesday, August 22, 2006

To hear a Podcast of the PR Newswire Broadcast Minute and other MultiVu radio content, cut and paste this URL into your podcast application (e.g. iTunes, iPodder): http://feeds.feedburner.com/prnewswire_bcm

Today's Youth Look to Advertising as Much as Their Friends When Making Purchase Decisions

Newer Advertising Tactics Not Appealing - Only Five Percent Like Advertising on Cell Phones

Today's youth have an income of $233 billion and influence many household purchases -- and not only youth products. Today's "wired" kids are receiving many advertisers' messages directly and some are particularly attuned to advertising to guide their purchase decision-making. Youth, particularly tweens, agree that they often pay close attention to advertisements to make sure they buy the right products (36% of tweens ages 8-12 and 22% of teens ages 13 - 18). The influence of advertising is similar to the influence of friends on young people's purchase decisions, with 36 percent of tweens and 23 percent of teens saying that they often look to see what their friends use and buy when making purchase decisions.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3277233

BLACK ENTERPRISE To Debut TV Series Hosted By Emmy Award-Winning Journalist Ed Gordon

Our World With Black Enterprise Premieres Nationwide This Fall

Our World With Black Enterprise, a new, half-hour, nationally syndicated television series that spotlights the contemporary African American experience, will bring more diversity to weekly, talk TV when it debuts next month. Premiering on Saturday, Sept. 30, 2006, Our World With Black Enterprise, hosted by acclaimed broadcast journalist Ed Gordon, will feature news, entertainment, roundtable discussions, and special interest stories about African Americans from all walks of life-from Hollywood to the corporate suite and everyone in between.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3277131

Back-to-School Time Leaves College Students Vulnerable to Identity Theft

Every year college campuses welcome students, many of whom are beginning to embrace their independence as young adults. In the midst of having fun, they're also signing up for credit cards, providing personal information on promotional materials and throwing away mail in large public waste bins. They probably don't realize that these everyday activities increase their vulnerability to identity theft. In fact, last year 18- to 29-years-old adults reported the largest amount of identity theft complaints.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3273576

Princeton Review Reports Annual College Rankings Based on How 115,000 Students Rated Their Schools in 'Best 361 Colleges - 2007 Edition'

Book's 62 Ranking Lists Reveal Top 20 Colleges in Categories from Profs to Financial Aid

According to a survey by The Princeton Review that asked 115,000 students at 361 outstanding colleges to rate their schools on everything from profs to financial aid, the #1 school for undergraduate academics is the Univ. of Chicago. The best campus food is at Bowdoin College (Brunswick ME) while Smith College (Northampton MA) has the best dorms. The best-administered school is Pomona College in Los Angeles. Princeton Univ. (Princeton NJ) is where students are happiest with their financial aid.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3277299

The PR Newswire Broadcast Minute is available by email at no charge to members of the media who sign up for PR Newswire for Journalists, http://www.prnewswire.com/media . For more information, contact Rob Fisher at 408-365-8793 or email rob.fisher@prnewswire.com .

PRNewswire -- Aug. 22

Source: PR Newswire

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