'The Panic Channel' Debuts With Free Three-Month Mobile Video Promotion for Sprint and Boost Mobile Customers

'The Panic Channel' Debuts With Free Three-Month Mobile Video Promotion for Sprint and Boost Mobile Customers

Retail Entertainment Design (RED) Helps 'The Panic Channel' Reach Over 5 Million Consumers With Fresh Content Every Two Weeks, Including Music Videos, Live Performances, and Behind-the-Scenes Interviews

LOS ANGELES, Aug. 21 /PRNewswire/ -- Capitol Records, together with Retail Entertainment Design (RED) announced this week they will promote The Panic Channel's debut album (ONe) via video-enabled mobile phones. The promotion greatly expands on the way this technology has been used previously, taking mobile-video promotion in the music industry to a whole new level.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060821/SFM069 )

RED has partnered with GoTV Networks to provide all Sprint and Boost Mobile video-enabled mobile phone customers with exclusive features delivered directly to their phones. Starting this week and continuing for the next 90 days, users can watch behind-the-scenes footage of The Panic Channel, interviews with band members (Dave Navarro - Guitar, Stephen Perkins - Drums, Chris Chaney - Bass, Steve Isaacs - Vocals, Guitar) music videos, candid photos and live performances. New video features will be released every two weeks throughout the promotion, and will reach an estimated 5 million customers with video-enabled mobile phones.

"This is an exciting time for RED and our customers," said Lynda Stenge, Director of Strategic Marketing and Partnerships for RED. "We are truly breaking ground on a new way to connect to today's plugged-in consumers on- the-go, and we expect to see a lot more mobile video promotions like this start to happen. As they do, our retail customers will benefit from great opportunities with big-name artists like The Panic Channel."

The Panic Channel mobile video promotion is also designed to drive traffic to the Sprint web site so fans can purchase "Why Cry" and "Teahouse of the Spirits" ring tones. Sprint and Boost Mobile customers will be invited to visit the band's microsite, www.thepanicchannel.tv, where they can enter to win prizes. The promotion will end with thirty (30) winners chosen on November 16th, winning concert tickets, meet & greets with the band, The Panic Channel tee-shirts, autographed CDs and posters, and more.

RED is the leader in in-store video entertainment, providing original content and music video programming to large-scale retail clients such as Virgin MegaStores and Hollywood Video. Today's announcement marks an expansion of the company's offering into wireless and mobile video promotion.

"We approached The Panic Channel with this idea because they are absolutely the right artists to take advantage of a mobile video promotion, and because it is the right time for RED to dive in to the burgeoning world of mobile video," said Lynda Stenge of RED. "The Panic Channel's audience -- kids and adults alike -- spend a lot of time online, and speak the "text-it- to-me" language. Mobile video is a perfect way to introduce this band to the consumers who are waiting to hear them."

About Retail Entertainment Design (RED)

With studios in Seattle, Washington and New York City, Retail Entertainment Design (RED) specializes in high-level creative visual content, promotions, ad placement and marketing solutions for retail, hospitality, entertainment, music and film industries. The company's founders and principals bring extensive and complementary experience in marketing & entertainment, with a common purpose: to explore the infinite and exciting future of audio/visual entertainment as a dynamic branding and sales tool; creating fresh, unique content; connecting with an otherwise hard-to-reach audience; and forging lasting links between mutually beneficial industries. www.r-e-d.com

Contact: Laura Lowery of Retail Entertainment Design, +1-206-799-5604.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060821/SFM069
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Retail Entertainment Design

CONTACT: Laura Lowery, +1-206-799-5604

Web site: http://www.thepanicchannel.tv/

Web site: http://www.r-e-d.com/

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