FUNimation Entertainment Taps Petry Media for Advertising Sales on the FUNimation Channel

FUNimation Entertainment Taps Petry Media for Advertising Sales on the FUNimation Channel

24-hour anime programming on FUNimation Channel provides unique ability to target male 16-24 demographic

FORT WORTH, Texas, Aug. 23 /PRNewswire/ -- FUNimation(R) Entertainment, a wholly-owned subsidiary of Navarre Corporation (NASDAQ:NAVR) and the market share leader for home video sales of Japanese animation in the United States, announced that it has signed an exclusive national sales representative agreement with Petry Media Corporation for the sale of national advertising time on the FUNimation Channel. Petry International, a division of Petry Media will be responsible for FUNimation Channel ad sales and will also represent, on a non-exclusive basis, FUNimation's online advertising sales.

"Petry Media is a leader in the advertising sales industry, and this agreement is a huge step forward strategically for the FUNimation Channel," explained Debra Kennedy, Vice President of Marketing and Licensing at FUNimation Entertainment. "Working with Petry Media gives us top-notch sales talent and an enhanced ability to sell to major, national advertisers."

Dick Soule, President of Petry International said, "The appeal of the FUNimation Channel is that we can offer advertisers a true cross media proposition within an entertainment genre -- anime -- that has tremendous 'stickiness' with young adults. Petry will be able to connect advertisers with FUNimation's highly attractive audience through TV spots, interaction via their anime sites, through DVD trailers, at anime conventions throughout the United States and in other creative avenues by which brands can tap into this passionate medium."

Under the terms of the agreement, Petry Media will be the exclusive advertising representative for the FUNimation Channel. Petry Media will also be offering integrated advertising packages designed to target this attractive young adult demographic through various touch points including FUNimation Channel, advertising throughout FUNimation websites, direct grassroots efforts and extended entertainment advertising.

About Navarre Corporation

Navarre Corporation (NASDAQ:NAVR) is a publisher and distributor of physical and digital home entertainment and multimedia products, including PC software, CD audio, DVD video, video games and accessories. Since its founding in 1983, the Company has established distribution relationships with customers across a wide spectrum of retail channels which includes mass merchants, discount, wholesale club, office and music superstores, military and e-tailers nationwide. The Company currently provides its products to over 19,000 retail and distribution center locations throughout the United States and Canada. Navarre has expanded its business to include the licensing and publishing of home entertainment and multimedia content, primarily through the acquisitions of Encore, BCI, and FUNimation. For more information, please visit the Company's web site at http://www.navarre.com/ .

About FUNimation Entertainment

FUNimation(R) Entertainment, a wholly-owned subsidiary of Navarre Corporation (NASDAQ:NAVR), is the leading company for home video sales of Japanese animation in the United States. FUNimation is known for acquiring the top-rated anime series from Japan and for producing and distributing North America's most popular anime series. The company has a proven formula for launching and advancing brands, and manages a full spectrum of rights for most of its brands including broadcasting, licensing, production, internet, and home video sales and distribution. For images, or more information on FUNimation or any of its properties, contact Jeff Dronen at 817-788-0627, ext. 251 or pr@funimation.com .

About Petry Media: Petry Media Corporation, provides corporate infrastructure and advisory services to its three operating division, Blair Television, Petry Television and Petry International. Blair Television and Petry Television are television station representative companies that provide a full range of ad sales and support services including research, programming, creative services, and information services to their nearly 300 client television stations. Petry Media is privately owned by Patriarch Partners LLC, the New York based investment and asset management firm, and company management. Additional company information can be found at http://www.petrymedia.com/ or by contacting Lekha Rao at 212-230-5977 or Lekha.rao@petrymedia.com .

Source: FUNimation Entertainment

CONTACT: Jeff Dronen of FUNimation Entertainment, +1-817-788-0627, ext.
251, pr@funimation.com

Web site: http://www.funimation.com/

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