Azteca America Presents Special News Report: Katrina and the Hispanic Impact in Conjunction With New Orleans Station Launch

Azteca America Presents Special News Report: Katrina and the Hispanic Impact in Conjunction With New Orleans Station Launch

- Azteca America was First Hispanic Network on the Ground Following Hurricane Katrina -

- WTNO Channel 22, Rebuilt After the Disaster, is First Hispanic Over-the-Air Television Station in New Orleans -

- Demographic Shift in Wake of Katrina Creates Demand for Spanish-Language Media -

LOS ANGELES, Aug. 22 /PRNewswire/ -- Azteca America, the fastest-growing Hispanic television network in the United States, is pleased to announce a special news report series: Katrina and the Hispanic Impact.

Network news anchor Jose Martin Samano and news correspondent Alvaro Ortiz will be reporting on a series of Hispanic issues ranging from the changing demographics of New Orleans to the current status of Hurricane Katrina victims.

The special news report, which will be transmitted from Aug. 28 - Sept. 1 on Noticiero Azteca America at 6:30 pm and 11:00 pm, will coincide with the launch of station WTNO channel 22 in New Orleans.

"Hurricane Katrina illustrated the importance of quick and accurate communication, in Spanish, by news professionals. Azteca America was the first Hispanic network on the ground in New Orleans last year," said Azteca America Chairman Luis J. Echarte. "The demographic face of New Orleans has changed radically in a very short time and most of the Hispanics who have come to New Orleans are here to rebuild it for the benefit of all; our new station is a response to that change."

New Orleans Mayor C. Ray Nagin said, "We welcome the transmission of Azteca America Channel 22 to the City of New Orleans, and look forward to the important part they will become to the New Orleans community."

Terry Crosby, Chairman and CEO of Una Vez Mas, the station group that owns and operates WTNO Azteca America New Orleans, said "As a new media outlet, and the only over-the-air Spanish-language television station in the market, we will help create jobs and economic opportunities in this market that did not exist before the hurricane. We believe in the future of New Orleans; Despite Katrina we are willing to invest in the market for the benefit of the Hispanic community and the community at large."

Hispanic immigration has more than doubled following the hurricane, with many newcomers engaged in the construction trades. These workers, and later their families, will become part of the future fabric of New Orleans.

"The commitment to the community is clearly demonstrated by our Una Vez Mas station group with this strong investment in the future of New Orleans," added Mr. Echarte.

About Azteca America

Azteca America is the fastest growing Hispanic network in the United States. The network is a wholly owned subsidiary of TV Azteca S.A. de C.V., one of the two largest producers of Spanish-language television content in the world. Azteca America currently has presence in 52 Hispanic markets, including: Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Antonio, San Francisco-Oakland-San Jose, Phoenix, Brownsville-McAllen, Sacramento-Stockton-Modesto, Albuquerque, San Diego, Fresno-Visalia, El Paso, Denver, Orlando, Philadelphia, Tampa, Washington DC, Austin, Las Vegas, Boston, Atlanta, Tucson, Corpus Christi, West Palm Beach-Ft. Pierce, Seattle, Hartford, Bakersfield, Portland, Salt Lake City, Monterey-Salinas, Laredo, Naples-Ft. Myers, Colorado Springs, Odessa, Palm Springs, Santa Barbara, Lubbock, Amarillo, Yakima, Wichita, Oklahoma City, Reno, New Orleans, Boise, Omaha, Victoria, Chattanooga, Twin Falls and Charleston.

Visit: http://www.aztecaamerica.com/

Azteca America is a Grupo Salinas Company

Visit: http://www.gruposalinas.com/

About Una Vez Mas:

Founded in 2002 and headquartered in Dallas, Una Vez Mas is Azteca America's largest affiliate group currently with stations in Albuquerque (KQDF 25), Austin (KADF 20), Amarillo (KTXD 43), Atlanta (WUVM 4), Corpus Christi (KYDF 64), Dallas (KODF 26), McAllen-Brownsville (KNDF 57-KBDF 64), Las Vegas (KHDF 19), Phoenix (KPDF 41), San Antonio (KVDF 31), Santa Barbara (KZDF 8), Tampa (WXAX 26), Tucson (KUDF 14) and Victoria (KBGS 51). The company's current station line-up delivers over 20% of the total U.S. Hispanic buying power.

Visit: http://www.uvmtv.net/ /

Source: Azteca America

CONTACT: Daniel McCosh of Azteca America, +5255-1720-0059,
dmccosh@aztecaamerica.com; or Nora Crosby of Una Vez Mas, +1-214-754-7008,
noracrosby@uvmtv.com

Web site: http://www.aztecaamerica.com/
http://www.gruposalinas.com/
http://www.uvmtv.net/

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