Full Spectrum Media Retained By Incredible Discoveries to Promote Their Turn-Key Solution for Bringing New Products to Market

Full Spectrum Media Retained By Incredible Discoveries to Promote Their Turn-Key Solution for Bringing New Products to Market

FORT LAUDERDALE, Fla., Aug. 14 /PRNewswire/ -- Full Spectrum Media today announced they have been retained by Incredible Discoveries, one of the largest and most innovative producers of direct response infomercials in the world. Full Spectrum will be promoting Incredible Discoveries' unique turn-key solution for bringing products to market. The ID business model offers qualified product developers a new avenue for showcasing their products before national and international consumers.

"Incredible Discoveries utilizes a hybrid approach that will revolutionize the direct response industry," stated Kay Renz, VP of Full Spectrum Media. "The traditional direct response infomercial route has been very polarized. Most infomercial companies either take complete control and ownership of the product, or they simply produce the infomercial and leave the marketing to the product developer."

"Incredible Discoveries offers the option of partnering with selected, qualified product developers," continued Renz. "Co-funding, product management, introduction to multi-channel distribution avenues and other services are included in the program. All while allowing the developer or manufacturer to retain majority control of their product."

"We chose Full Spectrum Media because they truly understood our company model," stated Mark Alfieri, managing director of Incredible Discoveries. "Unlike other direct response firms, we offer a variety of services all in- house, as does Full Spectrum."

About Incredible Discoveries: Incredible Discoveries, a division of Immediate Capital Group, is a fully integrated production and investment partnership company that introduces new products to consumers through infomercial development and management. ID offers funding opportunities for selected product manufacturers, in addition to multi-channel distribution options through their strategic partnerships with leading national and international retail distribution firms, catalog and credit card insert distribution firms and the country's highest rated live shopping networks. ID hosts a team of dynamic professionals with years of direct response ingenuity and expertise. Their fresh innovative approach has lead to successful campaigns for products including the Black &Decker "Infrawave Speed Oven," the Magic Juice Filter and the Didi Car. http://www.incrediblediscoveries.com/

About Full Spectrum Media: FSM is a focus firm offering clients a diverse array of business services including tailored marketing, public relations, brand identity, internet presence, art direction and complete printing services from business cards to high resolution digital applications.

For more information about Full Spectrum Media: http://www.4fsm.com/

Contact: Kay Renz, VP
Full Spectrum Media
Kay@4FSM.com
561-654-8151

Source: Full Spectrum Media

CONTACT: Kay Renz, VP, Full Spectrum Media, +1-561-654-8151, or
Kay@4FSM.com

Web site: http://www.4fsm.com/
http://www.incrediblediscoveries.com/

Company News On-Call: http://www.prnewswire.com/comp/133897.html

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