Wild Blue Yonder to Air 'WealthTV' Content on Frontier Airlines
Wild Blue Yonder to Air 'WealthTV' Content on Frontier Airlines
Premier Luxury Lifestyle Network to be Featured on All Frontier Flights
SAN DIEGO, July 10 /PRNewswire/ -- Starting in September, Frontier Airlines' in-flight entertainment network, Wild Blue Yonder, welcomes aboard 30 minutes of television content from WealthTV, the premier luxury lifestyle and entertainment network distributed by more than 75 U.S. cable and telco TV service providers. The partnership allows Wild Blue Yonder to continue to deliver compelling, exclusive content to its high-end demographic of business and leisure travelers while WealthTV garners further national exposure of its programming to a target audience.
The WealthTV programming, focusing on destination travel, fashion, luxury cars, real estate, and health, will be customized for the Wild Blue Yonder format of "10-Minute TV." It will be mixed in with Wild Blue Yonder's existing lineup that airs for free on every seat-back television on all Frontier national and international flights.
"WealthTV's shows feature high-quality production and relevant content that is by nature targeted to an affluent audience, one that reflects Frontier's average $99,000 household-income demographic," said David Valdez, Vice President, National Sales for Wild Blue Yonder. "We are opening up this opportunity to advertisers whose message and brand mesh with the prestige and affluence reflected in this programming," Valdez said.
"Whether traveling for business or pleasure, airline passengers want to relax and enjoy luxury experiences while on board. Wild Blue Yonder and Frontier Airlines are delivering the experience that today's travelers are seeking," stated Charles Herring, president of WealthTV. "Featuring segments of our shows on Wild Blue Yonder will further build our brand and promote our linear high-definition services."
About Wild Blue Yonder Network
Wild Blue Yonder Network TV channel and magazine is produced for Frontier Airlines by Mphasis on Frontier, a division of Mphasis Integrated, an award-winning Denver-based communications firm. Mphasis Integrated delivers a unique business model comprised of five specialty marketing companies: HenryGill Advertising, an A.A.A.A. member and full-service advertising and media agency; Clarus Public Relations, offering media relations, internal relations and special events services; Strata Interactive, providing online and interactive marketing services; Proxy Partners, a national partner-marketing agency representing what's next in sponsorship, business development, product placement and niche advertising sales services for emerging channels; and the Wild Blue Yonder Network, the in-flight entertainment TV channel, magazine and Internet site for Frontier Airlines. To find out more, visit www.gowildblueyonder.com.
About WealthTV
WealthTV is the premier lifestyle, entertainment and informational network -- the destination for exclusive and original programming. Televised 24 hours a day, 7 days a week, WealthTV supplies viewers with informative shows that provide invaluable insight on what every American dreams of. From travel secrets to fast cars, better etiquette to better investing, WealthTV delivers these and much more. The network fills a television vacuum by delivering intellectually stimulating, thought-provoking entertainment and always-unbiased news from an insider's perspective. For more information, please visit www.wealthtv.net.
About Frontier Airlines
Currently in its 12th year of operations, Denver-based Frontier Airlines is the second largest jet service carrier at Denver International Airport, employing approximately 4,700 aviation professionals. With 52 aircraft and the youngest Airbus fleet in North America, Frontier offers 24 channels of DIRECTV(R) service and the free Wild Blue Yonder Channel in every seatback, along with 33 inches of legroom in an all coach configuration. In conjunction with Frontier JetExpress operated by Horizon Air, Frontier operates routes linking its Denver hub to 48 cities in 28 states spanning the nation from coast to coast, to seven cities in Mexico, and to Calgary, Alberta, Canada. Frontier's maintenance and engineering department has received the Federal Aviation Administration's highest award, the Diamond Certificate of Excellence, in recognition of 100 percent of its maintenance and engineering employees completing advanced aircraft maintenance training programs, for seven consecutive years. In July 2005, Frontier ranked as one of the "Top 10 Domestic Airlines" as determined by readers of Travel & Leisure magazine. Frontier provides capacity information and other operating statistics on its Web site, which may be viewed at www.frontierairlines.com.
For more information, contact:
Dean Harris Lisa Long
WealthTV Wild Blue Yonder Network
858-270-6900 303.296.0343 x262
Dean.Harris@WealthTV.netllong@claruspr.com
Source: WealthTV - Herring Broadcasting, Inc.
CONTACT: Dean Harris of WealthTV, +1-858-270-6900,
Dean.Harris@WealthTV.net; or Lisa Long, +1-303-296-0343, ext. 262,
llong@claruspr.com, for Wild Blue Yonder Network
Web site: http://www.wealthtv.net/
http://www.gowildblueyonder.com/
http://www.frontierairlines.com/
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