Nada Stirratt Named Executive Vice President, Digital Ad Sales, for MTV Networks

Nada Stirratt Named Executive Vice President, Digital Ad Sales, for MTV Networks

NEW YORK, July 10 /PRNewswire/ -- MTV Networks, a unit of Viacom (NYSE: VIA)(NYSE:VIA.B), today announced that Nada Stirratt has been named Executive Vice President, Digital Ad Sales, MTVN. In this newly created position, Stirratt will be responsible for all of MTVN's digital advertising sales and strategy, further leveraging the company's scale to expand market coverage and create packages and opportunities across the company's brands and platforms. The announcement was made by Michael Wolf, President and COO, MTVN.

"Creating this position is an important step in MTV Networks' transformation into a digital media company, and it signals our goal to reinvent how we approach the market with advertising opportunities and added value across our brands," said Wolf. "We want to be our clients' 'on-ramp' into the digital world by providing solutions that connect them with our audiences through multiple touchpoints on every screen. Nada has the vision and expertise to build on the momentum we already have, and she'll work with our incredible ad sales teams to introduce new tools and technologies to further maximize our multi-platform assets."

Stirratt has extensive experience in building advertiser and agency relationships, growing online networks, and developing visionary initiatives to drive network profitability. She joins MTVN from Advertising.com, where she served as Senior Vice President and General Manager of advertising sales, directing a sales force that generated more than $500 million annually. Prior to that, she was Advertising.com's Senior Vice President and GM of Publisher Services, directing the largest third-party network in the industry, spanning more than 3,000 sites and serving more than 1.5 billion daily impressions. Earlier, Stirratt worked in ad sales and business development for AOL-Time Warner, Moviefone, Allure and Cosmopolitan.

In the internet and digital media space, MTV Networks is competitively positioned with a portfolio of strong, differentiated brands that consumers are passionate about across virtually every platform. As it connects with audiences through its more than 120 channels and 100 Web sites globally, MTVN has launched a series of broadband networks in just the last year. By the end of the year, the collective broadband channels are expected to deliver more than 1 billion video streams. The company also has positioned itself as the world's largest provider of wireless video content through more than 750 million handsets worldwide; unveiled its new digital music service, URGE; and strategically acquired new digital brands including Neopets, IFILM, GameTrailers.com and XFire.

MTV Networks, a unit of Viacom (NYSE:VIA)(NYSE:VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 120 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, with all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 100 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Source: MTV Networks

CONTACT: David Bittler, +1-212-846-5263, david.bittler@mtvstaff.com

Web site: http://www.mtv.com/

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