Pump Audio Offers Internet Video Industry First Legal Music Solution

Pump Audio Offers Internet Video Industry First Legal Music Solution

MyPump Soundtrack Allows Creators to Sync Copyright-Cleared Independent Music With Their Productions

HUDSON VALLEY, N.Y., July 10 /PRNewswire/ -- Pump Audio, the leading provider of quality independent music to content creators globally, today launched its Web-based solution for synchronizing original, legal background music to online videos and interactive productions. Through the new MyPump Soundtrack service, Pump Audio is solving the music copyright issues emerging with the explosion of online video sharing and online rich media advertising by providing an easy and affordable way for consumers, budding professionals, and small business to add licensed, independent music to their creations and Web commercials.

"Consumer-generated video is flooding onto the Internet, but this rapid growth has presented a wide range of copyright problems for the producers and companies hoping to make money from this space," said Steve Ellis, founder and CEO of Pump Audio. "Pump Audio has provided music solutions for the mainstream media for years and is in a perfect position to address the almost endless need for original music in online video, while overcoming the legal hurdles that threaten to stifle the new breed of online creators. We're poised to become the soundtrack for the Internet."

The MyPump Soundtrack service is currently available through Pump Audio at www.mypumpaudio.com. Pump Audio plans to further distribute the service later this year through partnerships with several online video-upload sites and creation services.

Pump Audio is moving onto the Web at a time when video, largely from everyday consumers and emerging professionals, is exploding onto the Internet on hundreds of video hosting and sharing sites. With the launch of MyPump Soundtrack, Pump Audio has opened its independent music catalog to content creators of all types.

MyPump Soundtrack allows creators to view their own video while searching through the Pump Audio catalog by genre, mood and speed to find the perfect track to match to their production. They can then perform simple song editing and add the music to their video.

Pump Audio already has established itself in television and advertising with professional customers including MTV Networks, NBC, New Line Cinema, Discovery Channel and advertising agency Saatchi & Saatchi. Music from Pump's growing catalog of more than 65,000 tracks has been used in hundreds of hours of television and advertising worldwide.

Pump Audio works directly with thousands of independent artists worldwide, and its unique licensing system makes it able to manage and deliver the rights to use tracks in online productions instantly. Pump Audio splits licensing revenues with its artists, who retain complete ownership over their music. MyPump Soundtrack also is providing new promotional opportunities for the talented independent musicians working with Pump Audio. In many instances, a credit with artist name, song title and link for more information will be included at the end of a video.

"Pump Audio knows independent music inside and out and understands how important the right piece of music can be to every video experience," Ellis said. "We're giving everyone the power to create compelling video content by offering great music choices within a creative Web tool and by making the intricacies of music rights clearance invisible for consumers, budding professionals and small business advertisers."

Pricing for tracks will vary, and in some cases will be free for consumers using the MyPump Soundtrack service through a partner. Basic licensing for the Web will start at 99 cents per track or less for bundled uses. More information on MyPump Soundtrack is available at www.mypumpaudio.com.

About Pump Audio

Pump Audio licenses the world's best independent music to content creators worldwide. Founded in 2001, Pump Audio has established itself as a leading provider of digital music for TV and advertising producers. Now Pump Audio is becoming the soundtrack of the Internet, opening Web access to its catalog of tens of thousands of songs so creators of all types can build music into their video and interactive productions. With Pump Audio, artists can license their music into productions without giving up any ownership, while content creators can discover new music ready for use. Based in the Hudson Valley, Pump Audio can be found at www.pumpaudio.com.

Source: Pump Audio

CONTACT: Matt Hicks of SutherlandGold Group, +1-415-722-3603, or
matt@sutherlandgold.com, for Pump Audio

Web site: http://www.pumpaudio.com/

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