Hard Rock International Offers Complimentary Smokehouse Menu Items to the World's Bravest

Hard Rock International Offers Complimentary Smokehouse Menu Items to the World's Bravest

Firefighters Eat Free

ORLANDO, Fla., July 10 /PRNewswire/ -- Sound the sirens! Hard Rock International celebrates the launch of its new menu, featuring delectable new "Smokehouse" items, by feeding firefighters for free! On Tuesday, July 11th, 2006, firefighters worldwide are invited to visit their local Hard Rock Cafe in the continental U.S., Canada and Europe to enjoy a complimentary meal from Hard Rock's "Smokehouse" section, which includes authentic bar-b-que entrees slow-cooked in the cafe's new hardwood smokers. To reach as many firefighters as possible, in select markets, Hard Rock Cafe staffers will also deliver smokehouse fare to the fire station nearest the cafe.

To further honor firefighters around the globe, Hard Rock International will execute a worldwide "Crank It Up" program, where guests are encouraged to round up their checks to the nearest dollar (or more) when dining at Hard Rock Cafes around the globe. Each generous contribution from cafes in the U.S. and Canada will be directly donated to the Leary Firefighters Foundation, a charitable organization founded by actor Denis Leary dedicated to providing fire departments with funding and resources for up-to-date equipment and training. Funds raised in cafes throughout Europe will be donated to local firefighter charities.

Where There's Smoke ... There's Flavor! Hard Rock International has made a flavorful, multi-million dollar investment in its new menu with the installation of hardwood smokers in each of the company-owned cafes. The smokers use the very best Hickory wood chips to slowly (and lovingly) cook Hard Rock's classic ribs, chicken and pork to juicy, tender perfection.

Firefighters and Hard Rock Cafe guests nationwide can choose from a few of the new smokin' eats available in Hard Rock Cafe locations around the world including:

-- Bar-B-Que Ribs -- a full rack of West Tennessee-style baby back ribs,
rubbed and basted in homemade hickory bar-b-que sauce and cooked to
perfection so the meat falls right off the bone

-- Hickory Bar-B-Que Chicken -- Southern-style, half-chicken, rubbed,
grilled and basted with hickory bar-b-que sauce

-- Hickory Chicken & Ribs Combo -- the best of both worlds

Hard Rock Cafe has also added a number of additional smoked appetizers and sandwiches to the new menu, as well as scrumptious entrees. Hard Rock Cafe continues to offer rock-star inspired items, such as Aerosmith guitarist Joe Perry's Quesadillas made with his Rock Your World Mango Peach Tango hot sauce and Van Halen guitarist Michael Anthony's Mad Anthony's Grilled Skirt Steak brushed with his bar-b-que sauce. Hungry patrons can also enjoy company specialties, including the crowd-pleasing 10-ounce Legendary Burger made with Certified Angus Beef(R).

To receive a free smoked menu item on July 11th, firefighters must present proper identification stating their status as a firefighter. The offer is limited to one complimentary Smokehouse menu item per person and restrictions apply.

About Hard Rock International

With 121 high-energy Hard Rock Cafes, 11 Hotel & Casinos and two stand-alone Casinos in more than 41 countries, Hard Rock International is one of the world's most globally-recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. Hard Rock International, Inc. is owned by The Rank Group Plc (RNK.L). For more information on Hard Rock, visit http://www.hardrock.com/.

About The Leary Firefighters Foundation

Founded in 2000 by actor Denis Leary, the mission of The Leary Firefighters Foundation is to provide funding and resources for fire departments to obtain the highest level of equipment, technology, and training, as well as to provide resources to the families of firefighters who have perished or been injured in the line of duty. For more information on The Leary Firefighters Foundation, visit http://www.learyfirefighters.org/.

Source: Hard Rock International

CONTACT: James Stanton of Hard Rock International, +1-407-445-7625; or
Deborah Sierchio, or Meredith Miesieski, both of Coyne Public Relations,
+1-973-316-1665, for Hard Rock International

Web site: http://www.hardrock.com/
http://www.learyfirefighters.org/

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