IMPART Media Group Implements Online Shopping Cart System
IMPART Media Group Implements Online Shopping Cart System
New Order-EZ System Helps Increase Revenues for Spiritual Cinema Circle
SEATTLE, July 10 /PRNewswire-FirstCall/ -- IMPART Media Group, Inc. (BULLETIN BOARD: IMMG) , an innovator in the delivery of out-of-home digital advertising, informative content and network management, announced today that NextReflex, an online advertising division of Impart Media Group, has completed implementation of a its newly debuted and proprietary online shopping cart technology, called Order-EZ, for California-based Spiritual Cinema Circle (SCC), the premier, membership-based distributor of spiritual cinema. SCC began using Order-EZ last month to support its online membership acquisition process. Since its inception earlier this year the Order-EZ system has generated a significant lift in SCC's customer revenues by boosting the average order size generated through SCC's free membership offering. Unlike standard shopping cart systems, Order-EZ is a backend engine that streamlines the up-sell and cross-sell process, expands sales tracking, and offers stronger product branding across multi-channel marketing campaigns. The up-sell/cross-sell application has proven especially advantageous to clients who rely on backend revenues streams to ensure successful promotions.
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"Our free online membership offering has been well received by consumers who are highly interested in the unique type of programming we offer, and the up-sell/cross-sell application provided with Order-EZ has enabled us to showcase a broader offering to these highly motivated buyers, resulting in a significant lift in membership-based revenue," stated Spiritual Cinema Circle President, Jeff Giordano.
Anthony Medico, executive vice president and general manager of Impart's NextReflex division stated, "With the development of Order-EZ we are able to take our clients online marketing promotions and apply the time-tested direct response methodologies that have worked so well in traditional media." Medico added, "We are extremely pleased with the market debut of the Order-EZ system and with the revenue lift that it can offer clients by monetizing their free promotional offers. For SCC it has enabled a significant upswing in gross revenue and for Impart, Order-EZ provides revenue on a per transaction basis."
About Impart Media Group, Inc.
Impart Media Group, Inc., headquartered in Seattle, Washington, is a rapidly expanding digital signage leader in the emerging out-of-home media sector. The company is growing through a consolidation strategy that includes acquiring the industry's best and brightest talent and developing the most advanced solutions to create a broad, integrated one-stop communications media company focused on digital signage and networked advertising offerings for leading brands and environments in industries such as retail, grocery, banking, restaurants, hospitality, government, airports, and public transit spaces, among others. The company's digital media solutions enable the simultaneous delivery of video, stills, text, web, and animation content to a variety of remote audiences in real time, allowing for immediate customization of messages through a centralized network operations center or secure web portal. For more information please visit: www.impartmedia.com or call 800-544-3343.
About Spiritual Cinema Circle
The Spiritual Cinema Circle finds the best of spiritual cinema -- movies with heart and soul -- from around the world to bring films directly home to consumers. As the premier distributor of spiritual cinema, the company has quickly positioned itself as the key distributor for movies with meaning. Since its inception, The Circle has attracted the attention of spiritual luminaries Neale Donald Walsch, Deepak Chopra and Cheryl Richardson, and media outlets from USA Today, to Newsweek, MovieMaker Magazine, Spirituality & Health, and The Chicago Sun-Times.
Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995. This news release may contain forward-looking statements relating to the success of any of the Company's strategic initiatives, the Company's growth and profitability prospects, the benefits of the Company's products to be realized by customers, the Company's position in the market and future opportunities therein, the deployment of Impart products by customers, and future performance of Impart Media Group. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances. Forward-looking statements in this release are not promises or guarantees and are subject to certain risks and uncertainties, and actual results may differ materially. These risks and uncertainties include, among others, risks involved in the completion and integration of acquisitions, the possibility of technical, logistical or planning issues in connection with deployments, the continuous commitment of the Company's customers and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission (SEC). You should not place undue reliance upon any such forward-looking statements, which are based on management's beliefs and opinions at the time the statements are made, and the Company does not undertake any obligations to update forward-looking statements should circumstances or management's beliefs or opinions change.
CONTACT:
Cheryl Isen, Principal, Isen and Company
425-222-0779 or Cheryl@IsenandCo.com
Investor Relations:
Rick Lutz, LC Group 404-261-1196 or LCGroup@mindspring.com
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Source: Impart Media Group, Inc.
CONTACT: Cheryl Isen, Principal of Isen and Company, +1-425-222-0779, or
Cheryl@IsenandCo.com, for Impart Media Group, Inc.; or investors, Rick Lutz of
LC Group, +1-404-261-1196, or LCGroup@mindspring.com, for Impart Media Group,
Inc.
Web site: http://www.impartmedia.com/
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