PointRoll and Fandango Partner to Empower Movie Studios, Transforming Online Advertising Into a Point of Sale

PointRoll and Fandango Partner to Empower Movie Studios, Transforming Online Advertising Into a Point of Sale

New partnership furnishes studios with the opportunity to extend the reach of their movie listings and drive box office sales

CONSHOHOCKEN, Pa. and LOS ANGELES, July 10 /PRNewswire/ -- PointRoll, Inc., leading developer of innovative rich media technology solutions, today announced that it has named Fandango, Inc., the nation's largest movie ticketing service, to its Preferred Partner Program. Through the partnership, consumers will be able to rollover rich media motion picture ad units, find local movie times for their zip code range and seamlessly purchase tickets from Fandango. By bringing local theater and show time information directly to the user within the ad unit, studios can drive increased awareness, purchase intent and resulting ticket sales.

"As the leader in rich media and an innovator for the entertainment industry, PointRoll, through its partnership with online ticket leader Fandango, leverages online advertising as a sales generator for the motion picture industry," said Chris Saridakis, CEO, PointRoll. "PointRoll delivered 3 billion impressions for the entertainment industry in the first half of 2006. We know how to engage moviegoers, and once engaged, through our Fandango partnership, they can act on their interest immediately."

Roughly two out of three movie advertisements are classified as rich media, which outperform standard .gif or .jpeg by 20 percent. Importantly, demand for online movie tickets is on the rise: Jupiter Research has projected more than 18 percent growth each year for the next three years. Furthermore, online movie ticket purchases increased 20 percent in January 2005 over January 2004 even as Internet usage expanded at a rate of just six percent.

"Most filmgoers discover new movies through the Internet," said Chuck Davis, Chairman and CEO of Fandango. "This new partnership with PointRoll brings the power of Fandango ticketing one step closer to the consumer. Studios will benefit by reaching moviegoers at the point of discovery, engaging them through creative ads and enabling them to instantly purchase a ticket while their interest is piqued. The PointRoll relationship also furthers our goal to be the most ubiquitous and convenient service for moviegoers available."

Partnership Details

As part of the deal, PointRoll and Fandango will provide movie studios, theaters and other entertainment advertisers a full-service solution that dramatically extends the reach of their movie listings and allows them to dynamically target customers by zip code. Customers can easily click on their local theater or show time to purchase tickets up to 45 days in advance. Benefits to advertisers are myriad and include:

* The power to create targeted advertising with a local focus and
relevant content that can increase overall participation
* An opportunity to buy nationally and reach locally with local delivery
through the exclusive PointRoll network of leading publishers such as
Yahoo!, MSN, AOL, Tribune Interactive, Knight Ridder/Real Cities,
Gannett and USATODAY.com
* The chance to track individual customer interaction and behavior,
providing opportunities for changing the campaign accordingly and
on-the-fly
* Extensive reporting metrics for gauging the success of the ad unit,
ticket purchases and geographic hot spots
* The ability to extend the power of rich media advertising through
utilizing video for trailers, local movie listings, ticket sales, and
forward-to-a-friend functionality

Leveraging this partnership requires no additional work -- it's a full-service interactive advertising solution.

About the Preferred Partner Program

Fandango joins PointRoll's prestigious network of technology-based partners, which includes ePrize, the industry leader of interactive promotions, On2 Technologies, the premier developer of video compression technology for Flash, Internet, VoIP, video-on-demand, and wireless applications, and The Buddy Group, a premier interactive video agency.

About Fandango

Fandango, the nation's largest movie ticketing service, sells tickets to approximately 14,000 screens and 1,200 theaters and to four out of the five largest U.S. theater circuits (according to National Association of Theater Owners, June 2005). One of the Web's top movie destinations (according to Nielsen//NetRatings), Fandango entertains and informs moviegoers with commentary, trailers and reviews, and offers the ability to quickly select a film, plan where and when to see it, and buy tickets up to 45 days in advance. Fandango also offers promotional codes, a convenient way for organizations to electronically distribute movie tickets to customers, employees or partners as a 'thank you' or as a compelling consumer offer. Fandango is available at http://www.fandango.com/, 1-800-FANDANGO and via your wireless mobile device at mobile.fandango.com.

Fandango theater partners include the nation's largest exhibitors: Carmike Cinemas, Century Theatres, Cinemark Theatres, Edwards Theatres, Loews Cineplex Entertainment, Regal Cinemas and United Artists Theatres, as well as American Cinematheque, Brenden Theatres, CineArts Theatres, Cineplex Odeon Cinemas, Cobb Theatres, Colorado Cinemas, Crown Theatres, Flagship Theatres, Kerasotes Theatres, Magic Johnson, Majestic Crest Theatre, R/C Theatres, Signature Theatres, Star Theatres, Wallace Theaters and Wehrenberg Theatres.

About PointRoll

PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE:GCI), develops innovative rich media technology solutions that go beyond the creative limitations of existing advertising options. PointRoll's groundbreaking products and superior service enable advertisers to connect with consumers by creating an interactive online environment that generates conversion. Alongside its unique, compelling offerings and service, PointRoll delivers comprehensive, real-time reporting capabilities that exponentially improve measurement, generating data that effectively illustrates how and why it maximizes return on investment.

PointRoll is the entertainment industry's leading rich media technology provider. The company served 3 billion entertainment impressions in the first half of 2006. The company has a long history with Hollywood that started when the company delivered its first rich media campaign for Universal Pictures in 2000.

The company continues its strong relationship with Universal and develops rich media campaigns for 20th Century Fox, Columbia TriStar, Disney Pictures, DreamWorks, MGM, Miramax Films, New Line Cinema, Paramount Pictures, Sony Pictures and Warner Bros.

The company launched its first proprietary technology platform, "The Boys," to provide a full range of marketing solutions that include comprehensive service support and extensive data reporting capabilities. "The Boys" include: FatBoy(R) expanding ads, TomBoy(TM) universal 100K+, TowelBoy(R) snap-back units, BadBoy(TM) floating ads, and PaperBoy Local Delivery(TM). PointRoll works with more than 800 advertisers and its technology is accepted by thousands of online publishers including Yahoo!, MSN and AOL. For more information, please visit http://www.pointroll.com/.

Source: PointRoll, Inc.

CONTACT: Jackie Lewis, +1-215-996-9918, jackie@0to5.com, or Matt Helmke,
+1-215-483-0865, matt@0to5.com, both of Zer0 to 5ive for PointRoll; or Harry
Medved of Fandango, +1-310-451-7690 x112, harry.medved@fandango.com

Web site: http://www.pointroll.com/
http://www.fandango.com/

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