Marketron International Names Dan Havens as Vice President of Sales

Marketron International Names Dan Havens as Vice President of Sales

Television Industry Veteran to Oversee All U.S. Sales and Client Relations for Marketron's Market Leading Television Sales Software

BURLINGAME, Calif., July 26 /PRNewswire/ -- Marketron International today announced that it has named television industry veteran Dan Havens to Vice President of Sales for the company's market leading television sales and research software, Marketron TV Sales.

Dan enters this leadership role after two years of managing Marketron's Midwest Region and corporate accounts. He brings more than 35 years of industry experience and leadership in software sales, station management and advertising sales to his new executive post. He will be based in Marketron's Birmingham, Alabama office.

"Since Dan joined our team in 2004, we've all been impressed with the growth he has generated," said Michael Hunter, General Manager of Marketron's Television Solutions Division. "His strong client relationships, extensive industry experience and enviable track record of sales leadership make him an ideal choice as Marketron's new Vice President of Sales."

"I leave Marketron in a strong position with more than 70% of television stations in the United States depending on Marketron today," said Marketron's outgoing Vice President of Sales, Barry Bates. "Furthermore, the vast majority of Marketron clients are renewing their contracts. I'm delighted that Dan has been selected as my successor. He's an outstanding leader with a proven ability to do right by Marketron clients and grow the business."

"Marketron's market leading role is built on a consistent track record of delivering innovative technology and superior customer support," said Marketron's new Vice President of Sales, Dan Havens. "I'm looking forward to working with the premier team in the industry to build on Marketron's legacy as the preeminent television sales and research software provider."

About Dan Havens

Dan Havens has spent the better part of the past three decades helping television stations across the country to increase revenues. He first joined Marketron in 2004 to manage sales of the company's software for television sales and research in the Midwest Region. His role rapidly expanded to include management of corporate accounts. Dan's previous appointments include general management posts at stations in Rochester, Minn., Sioux City, Iowa, and Bangor, Me. He also spent more than eight years in leadership positions for broadcast management software providers -- managing major accounts for Encoda and leading sales activities of BMP software for Columbine JDS. Before going vendor-side, Dan held general sales management roles for stations in Des Moines, Iowa, Bloomington, Ill. and Kirksville, Mo.

About Marketron International

Marketron International is a leading provider of broadcast management solutions for the Radio, TV and Cable industries. Marketron's fully integrated suite of sales, traffic, finance and business intelligence solutions automates workflow from proposal to billing, enabling groups to optimize inventory and increase revenues. Today, 1,600 broadcasters in North America license Marketron solutions. Marketron International is headquartered in Burlingame, Calif., with five offices across North America. The company is privately held and its investors include Darwin Group, Internet Capital Group, Pisces Group and Rosewood Capital. For more information, please visit www.marketron.com.

Source: Marketron International

CONTACT: Lauren Carpenter of Marketron International, +1-650-548-2230,
or lcarpenter@marketron.com

Web site: http://www.marketron.com/

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