HBO Mobile and Cingular Wireless Extend 'Entourage' to Wireless Phones - Photo Available

HBO Mobile and Cingular Wireless Extend 'Entourage' to Wireless Phones - Photo Available

HBO Mobile Adds Full-Length Episodes from the first season of "Entourage," plus episodes from "Sex and the City," "Curb Your Enthusiasm," and "Dane Cook's Tourgasm"

LOS ANGELES and ATLANTA, July 12 /PRNewswire/ -- Cingular and HBO have launched mini-episodes of the popular "Entourage" series available only to Cingular Video customers who subscribe to HBO Mobile. In an industry first, the Entourage made-for-mobile episodes are true extensions of the program fans enjoy on HBO. They are written by the same writers and producers, and have the same characters and actors.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060712/CLW073-ahttp://www.newscom.com/cgi-bin/prnh/20060712/CLW073LOGO-b)

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/cingular/24946/

"Our relationship with HBO is all about learning how to take successful programs from television and bring them to the mobile phone," said John Burbank, vice president, marketing, Cingular Wireless. "We're excited to launch these episodes as an important first step in the creation of true broadcast quality entertainment for the mobile phone. Along with the highlights we provide from the TV broadcast each week, these episodes give "Entourage" fans a rich experience they can get nowhere else."

The premise of the made-for-mobile "Entourage" story is (appropriately): Johnny Drama makes a "cellivision" show. Customers can view a series of short vignettes based on this premise as they continue to enjoy the adventures of the friends from Queens on the Hollywood road to fame and fortune. "The episodes are short and funny -- just the kind of entertainment mobile customers want," says Burbank.

In another first, Cingular Video subscribers can also enjoy full-length episodes from the first season of "Entourage," plus episodes from "Sex And The City," "Curb your Enthusiasm," and Dane Cook's "Tourgasm." These episodes have been segmented into chapters so Cingular subscribers can relive their favorite moments and share them with their friends.

Cingular Video uses the power of 3G phones as well as Cingular's new high- speed 3G wireless broadband network, which is currently available in 18 major markets encompassing 54 communities. The company expects service to be available in most major markets by the end of the year.

To access Cingular Video, consumers need to purchase a 3G phone and sign up for the MEdia Net Unlimited package, which includes Cingular Video. Premium content, such as HBO, is optional and customers are charged an additional subscription fee for access.

Some HBO Mobile content on Cingular Video is for mature audiences only. Cingular's recently launched Parental Controls feature provides content and purchase blockers on phones so parents can restrict access to content that may be inappropriate for younger viewers. Parental Controls can be accessed from MEdia Net or from the Cingular Video main menu. Parents can also activate Parental Controls by contacting Customer Care at 1.866.CINGULAR.

For more information on Cingular Video and Cingular's exclusive HBO Mobile content, visit http://www.cingular.com/cingularvideo.

About Cingular Wireless

Cingular Wireless is the largest wireless carrier in the United States, serving 55.8 million customers. Cingular, a joint venture between AT&T Inc. (NYSE:T) and BellSouth Corporation (NYSE:BLS), has the largest digital voice and data network in the nation -- the ALLOVER(tm) network -- and the largest mobile-to-mobile community of any national wireless carrier. Cingular is a leader in third generation wireless technology. Its 3G network is the first widely available service in the world to use HSDPA (High Speed Downlink Packet Access) technology. Cingular is the only U.S. wireless carrier to offer Rollover(r), the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com/. Get Cingular Wireless press releases emailed to you automatically. Sign up at http://cingular.mediaroom.com/.

Photo: http://www.newscom.com/cgi-bin/prnh/20060712/CLW073-a
http://www.newscom.com/cgi-bin/prnh/20060712/CLW073LOGO-b
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN8
PRN Photo Desk, photodesk@prnewswire.com
Source: Cingular Wireless

CONTACT: Jennifer Bowcock of Cingular Wireless, +1-404-236-6319, or
jennifer.bowcock@cingular.com

Web site: http://www.cingular.com/
http://cingular.mediaroom.com/
http://www.cingular.com/cingularvideo
http://cingular.mediaroom.com/

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