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Wednesday, June 14, 2006

Old Orchard Brands Befriends One Famous Fat Cat

Old Orchard Brands Befriends One Famous Fat Cat

100 percent juice blend product lands role in the latest Twentieth Century Fox installment of 'Garfield: A Tail of Two Kitties'

SPARTA, Mich., June 14 /PRNewswire/ -- Old Orchard Brands' founder and president Mark Saur is handing out movie-star-sized sunglasses in preparation for the paparazzi interest in his company's movie debut in Garfield: A Tail of Two Kitties. The Twentieth Century Fox film, scheduled for release across the country on June 23, will feature a bottle of Old Orchard Brands 100% Juice Blends product.

Tim Hill directed the film that features the voices of A-list celebrities like Bill Murray as America's favorite feline, and Jennifer Love Hewitt as the super-sexy veterinarian. The "tail" follows Garfield, along with his owner, John, to England where he is mistaken for a look-alike regal cat and inherits a castle.

Saur said the Garfield film is a good fit with the company's 100 percent fruit juice blend product, noting that his family has always enjoyed the Garfield character. "Kids are fans of Old Orchard's 100% Juice Blends for the great taste and the variety of flavors," Saur said. "And parents like it, too, because we don't add sugar to the juice. It's made with all-natural ingredients, and fortified with vitamin C."

To celebrate its starring role, Old Orchard Brands will roll out a limited-time Garfield offer that includes a leak-proof children's sippy-cup with three proofs-of-purchase of Old Orchard Brands 100% Juice Blends. In addition, all Old Orchard Brands 100% Juice Blends bottles will feature an image of Garfield and information about the promotion.

Old Orchard Brands line of 100% Juice Blends is available in seven varieties including: Apple Berry Blend, Apple Peach Mango, Apple Cranberry, Apple Raspberry, Apple Wild Cherry, Kiwi Strawberry and Blueberry Pomegranate.

About Old Orchard Brands

Sparta, Mich.-based Old Orchard Brands is one of the fastest growing fruit juice brands in the United States. Established in 1985, the privately held company offers consumers 25 frozen concentrate flavors and 54 bottled varieties in a range of 100 percent fruit juices and blends, premium juice and juice blends, fruit juice cocktails and low-sugar fruit juice cocktails.

Source: Old Orchard Brands

CONTACT: Matt Jackson of Lambert, Edwards & Associates, +1-616-233-0500,
mjackson@lambert-edwards.com ; or Kevin Miller of Old Orchard Brands,
+1-616-887-1745 x 3231, kmiller@oldorchardbrands.com

NOTE TO EDITORS: Product photos, logos, and interviews with Saur are available by contacting Matt Jackson at +1-616-233-0500 or mjackson@lambert-edwards.com.

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