M-A-C in Bollywood - M-A-C Cosmetics is the Official Makeup Sponsor of the 7TH Annual IIFA Awards in Dubai

M-A-C in Bollywood - M-A-C Cosmetics is the Official Makeup Sponsor of the 7TH Annual IIFA Awards in Dubai

LONDON, June 14/PRNewswire/ -- M-A-C Cosmetics, the leading brand of professional cosmetics,
is announced as the Official Makeup Sponsor of the International Indian Film
Academy Awards (IIFA) taking place in Dubai, June 2006. This agreement
expands M-A-C's involvement as a key participant in leading award shows and
film festivals around the world including the World Music Awards, Toronto
International Film Festival, Dubai International Film Festival, Deauxville
Film Festival, MTV Europe Awards, Sundance Film Festival, Fashion Rocks and
many others.

As Official Makeup Sponsor, M.A.C will be the sole cosmetics
company backstage at the IIFA ceremony to be hosted at the Dubai Airport
Expo. Over 20 M.A.C Artists will provide makeup artistry services to 15
Bollywood Actors and 50 Dancers scheduled to perform at the event. Artists
will also be on-hand for touch-ups to the presenters and award winners
throughout the ceremony. In addition to backstage services, M.A.C will offer
private makeup appointments to the stars in an exclusive M.A.C VIP Lounge
where many of India's top actors and actresses will prepare for the ceremony
and red carpet appearances.

The IIFA Award for Best Makeup will be sponsored by M.A.C Cosmetics, with
the winner receiving a makeup kit full of M.A.C products, worth over
US$2,500.

"India's dynamic film and entertainment industry is a source
of inspiration for many cultures around the world. The powerful vibe of
creativity that emanates from India's talented actors, directors and
production artists ties in with M.A.C's commitment to artistry worldwide. Our
presence in India allows us to support these industries and collaborate with
the culture of creative artists responsible for these ideas. M.A.C is proud
to be the Official Makeup sponsor for the 2006 International Indian Film
Awards". Peter Lichtenthal, Global General Manager M.A.C Cosmetics

The M.A.C Media Lounge, part of the IIFA Media Center will be a venue
where journalists, TV presenters and press will be invited to take time out
from their hectic schedule. M-A-C Senior Makeup Artists will be available for
press interviews on the latest trends & makeup techniques and to give last
minute touch-ups to on-air talent.

In addition to supporting the IIFA Awards, M.A.C will be present
backstage at the IIFA Charity Fashion Show to be held the night before the
Ceremony. Over 30 of India's leading male and female models will showcase the
work of top Fashion Designers. Ten Bollywood Stars will walk in the show to
raise money for the IIFA foundation.

Completing M.A.C's comprehensive support of the IIFAs, M-A-C
will be the exclusive makeup provider at the Grand Hyatt Hotel, the official
Hotel for the IIFA, providing 6 makeup artists for on-call appointments to
guests attending the IIFA red carpet events and activities from June 14th -
17th. IIFA guests can book a makeup application appointment in the MAC Suite,
or in the privacy of their own room by contacting the private MAC IIFA
Hotline number. Makeup artists accompanying stars will also have access to
M.A.C's artist and product facilities if required.

"Our participation at events such as the IIFAs is part of
M.A.C's positioning as a brand committed to supporting professionals working
in film, TV, music and fashion industries around the world. The Indian Film
Industry is as powerful as Hollywood and hugely influential across the region
in creating and defining trends. M-A-C is proud to be the choice of the
Bollywood Film Industry as the world's leading brand of professional makeup
products. " Alexis Szabo, M.A.C Regional Director, Middle East, Turkey,
Africa and India

Dubai-based M-A-C Senior Makeup Artist, Vimi Joshi, has worked
on many international award shows and with several Indian celebrities
including Bipasha Basu, Vidya Balan and Sunil Gavashar. Vimi travels the
world with the MAC PRO team bringing her artistic skill and global experience
back to the Middle East and India to lead local makeup artist teams. This
year, M-A-C artists from throughout Europe and the Asia Pacific region,
including India, will bring their skills to IIFA and join the Middle East
team in support of the award show.

"M-A-C has many talented artists around the globe and it is an
amazing experience for me to travel to their regions and take part in the
events that take place there. M-A-C's sponsorship of IIFA gives M-A-C the
opportunity to invite our artists to Dubai, as well as work with the highly
skilled freelance makeup artists who work in the Indian film industry. It's
exciting to be part of an event of global resonance, and for M-A-C artists to
bring their unique level of creativity and artistic insight into play." Vimi
Joshi, M-A-C Senior Artist, Middle East and India

M.A.C (Make-up Art Cosmetics)

M.A.C, the leading brand of professional cosmetics, was
created in Toronto, Canada in 1985 and is now part of The Estee Lauder
Companies. The company's popularity has grown through a tradition of
word-of-mouth endorsement from makeup artists, models, photographers and
journalists around the world. M.A.C products are sold in more than 50
countries worldwide. For a M.A.C location or information on our products
and services, visit www.maccosmetics.co.uk

Source: M.A.C Cosmetics

Press contacts: Natalie Axten +44-870-034-6515 naxten@mac-cosmetics.co.uk (UK Press Office), Stephanie Stangl +44-870-034-6514 sstangl@mac-cosmetics.co.uk (UK Press Office)

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