LG & Jermaine Dupri Launch Hot New FUSIC(TM) Mobile Phone With Celebrity Bash

LG & Jermaine Dupri Launch Hot New FUSIC(TM) Mobile Phone With Celebrity Bash

Star-studded Guest List Includes the Biggest Names in Music, Film and Sports to Launch the Hottest New LG Phone

HOLLYWOOD, Calif., June 26 /PRNewswire/ -- On Tuesday, June 27th, LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) and Jermaine Dupri present the FUSIC Launch Party. All of Hollywood's finest including Janet Jackson, Dem Franchize Boyz, DJ AM and many more will be on hand for a night of celebration and glamour with a star-studded guest list at a Hollywood hot spot.

"I am very happy to continue being associated with LG and their cutting edge technology as we introduce my Limited Edition So So Def FUSIC phone by LG. As I am constantly pushing the envelope with my music and other different business enterprises, this marks the perfect timing for us to fuse our brands and celebrate our mutual success together," said Jermaine Dupri. "This party promises to be even bigger and better than the last and will also raise funds for the Jermaine Dupri Foundation, which I started as a way of giving back to the kids in local communities around the U.S. There is no better feeling to me than being able to raise money to support our future generations...and if I can have a good time while doing it -- that's even better!"

The party celebrates the launch of LG's new sleek, trendsetting mobile device, FUSIC. This phone looks, feels, and plays like a portable music player with the convenience of downloading full songs over-the-air. FUSIC by LG is the first mobile phone in the U.S. to feature an FM Transmitter for listening to music through a radio or car stereo. Guests at the party will be able to see the true power of FUSIC when the FM transmitter is demoed on pimped out celebrity cars. The phone also features Bluetooth(R) Stereo support and comes with four changeable faceplates in black, pink, blue and green -- making it a stylish fusion between a mobile phone and a portable music player.

Following the success of their Grammy party invitations, LG created pimped out celebrity invitations that each included an LG FUSIC phone and portable LG speakers both blinged out with Swarovski crystals. The phones are loaded with a personal video message from Jermaine Dupri and his little friend Afroman inviting top celebrities including Jamie Foxx, Kanye West, Beyonce, Justin Timberlake and more following the BET Awards.

"LG Mobile Phones has become an industry leader by successfully adding music and entertainment capabilities to mobile phones. The launch of FUSIC is so revolutionary because FUSIC is the first complete portable music player on a cell phone. Not only can you download and listen to full-length songs on FUSIC, but it also has a FM radio transmitter to play the radio," said Jon Maron, senior director of marketing, LG Electronics MobileComm. "And since we have had such a great time with Jermaine Dupri in the past and feel he embodies the spirit of technology and music, we wanted to invite him to help us introduce the world to this groundbreaking and innovative device with a Hollywood bash."

FUSIC is making waves in Hollywood and across the country because of its music capabilities, crisp, vibrant sound, and the ability to make it your own with personalized ringtones, customized face plates and a microSD(TM) card to store your favorite songs.

ABOUT LG ELECTRONICS, INC.

LG Electronics, Inc., is the leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world's largest producer of CDMA handsets, optical storage devices, residential air conditioners and home theater system. With total revenue of more than USD 35 billion (consolidated USD 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media.

ABOUT LG ELECTRONICS MOBILE COMMUNICATIONS COMPANY

LG Electronics Mobile Communications Company is the world's leading manufacturer of WCDMA (UMTS), CDMA. The company provides a total range of wireless solutions, and is rapidly establishing a global presence as it cultivates international market share in 3G handsets. For more information please visit www.lgusa.com.

Source: LG Electronics MobileComm U.S.A., Inc.

CONTACT: Demetra Kavadeles of LG, +1-858-635-5232, dkavadeles@lge.com;
or Leslie Llewellyn of Ogilvy PR, +1-310-248-6183,
leslie.llewellyn@ogilvypr.com, for LG

Web site: http://www.lgusa.com/

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