Mobile Movie Tickets Launched in Australian Cinema, Showcasing in Amsterdam Expo

Mobile Movie Tickets Launched in Australian Cinema, Showcasing in Amsterdam Expo

SYDNEY, Australia, June 26 /PRNewswire/ -- bCODE(TM), the universal provider of mobile ticketing solutions, today announced the launch of its mobile ticketing service for Manly Cinemas. The same technology is being showcased at the 15th World Cinema Expo at the Amsterdam RAI this week.

bCODE provides the world's most compatible solution for mobile ticketing. Unlike 2D barcode and RFID-based mobile ticketing technologies that require a phone specific chipset or graphics, the bCODE solution is based on standard SMS text messaging and is supported by 99% of all mobile phones in the market including, PDAs, RIM Blackberry, Palm Treo and other devices like the Apple iPOD. bCODE's Mobile Ticketing solution enables customers to have a paperless ticket delivered directly to their mobile device, providing instant delivery and removing the hassles of physical pick-up and queuing. To enter an event, the bCODE Mobile Ticket, which is a series of characters that looks like "=MXPLS=MP97C=" is electronically read from the screen of the mobile device and checked for authenticity, providing complete security. bCODE has just launched a mobile ticketing service for Manly Cinemas in Sydney, Australia.

The SMS-only format of a bCODE ticket means that it can be easily forwarded to family and friends, without their having to acquire the tickets individually. In terms of purchasing, it will be extended from SMS to a variety of purchase channels including mobile portals, Internet and voice directory services.

"bCODE mobile ticketing gives our customers a simple, quick, and easy way to get their movie tickets," Said Graeme Edwards, Managing Director of Manly Cinemas. "Receiving your ticket on your phone and skipping the box office queue provides movie goers with the most convenient experience possible adding to our philosophy of providing quality mainstream films and mainstream art house along with upgraded comfort and aesthetics."

The touch-screen enabled bCODE Reader is connected via broadband-wireless, allowing it to display personalised multimedia upon scanning, such as session information, special promotions, movie trailers, etc.

"We are very excited to be launching our service in the cinema industry. Our touch-screen personalised media delivery capabilities can enable many exciting applications for movies distributors and cinemas, and we look forward to showcasing that to the global industry at the Amsterdam Expo," said Michael Mak, Chief Executive Officer of bCODE.

Media Kit :

For a photo library and video footage of the bCODE Reader and mobile ticketing service operating at Manly Cinemas, please visit our Web site at http://www.bcode.com/media

PR Contact:

Paul Christy, Marketing Director, bCODE. +61 2 9954 4411. paul.christy@bcode.com

About bCODE

bCODE(TM) is a leading provider of Mobile Ticketing solutions. Its technology platform serves more than 70 industry customers across Aviation, Banking, Ticketing, Call-Centres, Retail & Government, including Jetstar Airways, St George Bank, Suncorp Metway, Village Roadshow, Procter & Gamble, Australia Post, Sensis, TABCorp, SAP & UTI Bank. Its highly scalable transaction platform has delivered more than 300 million messages globally. bCODE(TM) Mobile Ticketing service and scanning technology are international patent-pending. bCODE(TM) is headquartered in Sydney, Australia. For more information, visit http://www.bcode.com .

Source: bCODE

CONTACT: Paul Christy, Marketing Director, of bCODE, +61-2-9954-4411,
paul.christy@bcode.com

Web site: http://www.bcode.com/

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